Richard Kuchinsky

Richard Kuchinsky / The Directive Collective — Toronto, ON

About

It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just creative design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation.

Experience:
10+ years
Education:
Carleton University
Awards:
www.rkuchinsky.com
www.directivecollective.com
www.firstpullover.com

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Resumé

Please feel free to contact me for full PDF portfolio/CV

CURRENT ACTIVITY

The Directive Collective
Jan 2007 – Present - Principal/Directive Creator
Founder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization.
www.directivecollective.com

Collections Committee, Canada's National Design Museum
December 2009 - Present - Chair

First Pullover
July 2005 – Present - Founder
Footwear Design/Development blog, offering a unique industry insight and perspective through revealing the behind-the-scenes methods and processes, from footwear concept to production.
Print version, First Pullover ‘The Book’, currently in development.
As featured on TrendHunter, Core77, Luxist, Business Week Design (online), Josh Spear Coolhunting

Core77
Moderator and Contributor for footwear, design employment, projects and portfolio forums.


PREVIOUS EXPERIENCE

CEDIM (Centro de Estudios Superiores de Diseño de Monterrey)
Visiting Professor, Innovation I
November/December 2009 (Two Week Course)

Carleton University, School of Industrial Design
Sessional Lecturer, IDES 4301 Minor Projects A, Footwear Design for Industrial Designers (0.5 Credit 4th year Course)
Fall Term 2009

DX / Designers in the Classroom
Design Educator/Participant
Fall Term 2008

hummel International A/S
May 2004 – February 2007 - Footwear Director
Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products.
Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.

Power Athletics Limited
August 2001 – March 2004 - Product Line Manager/ Senior Designer
Creative Direction, design and development of an International product line of athletic footwear. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to far east sourcing locations. Approx. 200 days/year experience in Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, and liaison with key accounts. (Responsible for 2 collections per year, approx. 600 SKUs annually)

Design Workshop
August 2000 – April 2001 - Freelance Industrial Designer

Design Workshop
May 1999 – August 2000 - Industrial Designer


AWARDS
2011 FPO (For Print Only) Award Winner, Letterpress
2007 Volvo SportsDesign AWARD Nominee ISPO, for hummel 8.4 PIO FGX
2005 Nominee for Footwear Collection of the Year, Global Sportstyle ISPO
2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO
2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH
2001 Life By Design Competition, by Dupont Canada, Finalist, THIN Kettle
2001 Carleton University Medal in Industrial Design
2001 Carleton University Professor’s Award for “Outstanding Skill and Knowledge in Design”
1996 Carleton University Gerhard Herzberg Entrance Scholarship
1997-1999 Carleton University George Fierheller Scholarship


EDUCATION
Carleton University, School of Industrial Design
B.I.D. (Bachelor of Industrial Design) Co-op, Hon.
1996-2001
Dean's Honor List student 1996-1999
GPA: 10.6/12 (A)

INTERESTS
Vintage automobiles, mid-century modern funiture and design, fashion design, cooking, visual art.

Richard Kuchinsky
info@directivecollective.com
+1 647 802 3472

www.rkuchinsky.com
www.directivecollective.com
www.firstpullover.com




Projects by Richard Kuchinsky