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Design Innovation, Design Strategy and Creative Facilitation...
All-round design professional with 10+ years experience in designing innovative mass-market branded products. Focused on strategic design innovation and creating 'the big idea'. Enthusiastic team player who combines creative and analytical thinking to develop products and services that have new meaning for people. FLEX/the INNOVATIONLAB is an award-winning international design and innovation consultancy. We partner with forward-thinking companies (from local start-ups to global multinationals) to design relevant products and structural packaging: profitable, durable, thoughtful, social, beautiful, functional. Our mission? "Creating a New Reality" I've led complex design projects from design research to implementation. For multiple international brands I've designed award-winning products that increase brand value, drive sales or reduce costs. I'm driven to develop products and services that have new meaning for people or change behavior. Over 10+ years I've especially developed expertise in organizing design strategy sessions and creative workshops and leading idea / concept development phases. When not navigating the fuzzy front-end of innovation I enjoy exploring other areas: mountaineering, trail-running, foreign cultures (lately: Japan) and the boundaries of music. Specialties: user-centered design, concept development, design strategy, branding and identity, design management, design research, creative facilitation.
Designed consumer products, professional products and packaging from idea generation to implementation phases.
Organized and led strategic workshops and creative sessions with multidisciplinary project teams.
Managed projects, responsible for design quality, client contact, planning and budget control.
Clients include: Tefal / Groupe SEB, Philips, AB-InBev, SKF, Unilever, Sara-Lee, Bosch, Procter & Gamble, Friesland-Campina, Pidilite.
Responsible for Design Innovation and Design Strategy of the Sara Lee body care brands, including Sanex, Radox, Duschdas and Williams.
Designed consumer products for brands like Ambipur, Kiwi and Sanex, from concept development through to engineering and implementation.
M.Sc. graduation project for Delft University of Technology.
Designed an interactive communication toy for children.
Designed several logotypes and housestyles for retail, consultancy and trade companies.
Designed medical products, packaging, industrial products and consumer products.