Assignment - Problem: Scion drivers who are entering the professional world, and are looking for an upgrade, do not have an attractive vehicle in the Toyota lineup.
Goal: To create a vehicle for Toyota that would fill the gap between the youthful Scion brand, and the mature perception of Toyota.
Inspiration - My formal inspiration was sports equipment (helmets and traditional weapons). Clean, understandable, yet emotional design reflects the "Vibrant Clarity" philosophy of Toyota. I also drew from the universality and portability of a tatami mat, "J-Factor" of Toyota.