executed design based on CPX guideline (design by Craftsman)
CPX Guideline excerpt
CPX Guideline excerpt
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SEARS | Craftsman Product Experience (CPX)
The centerpiece of the Craftsman Product Experience guide revolves around brand attribute semiotics to strengthen the brand perception. It aligns a host of manufacturers and other stakeholders with the help of unified form & function directives. This CPG Guide is focused on riding mowers.
