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Ceiling Concept - To visualize the contrast between Scion and other automakers, we looked directly to the product for inspiration. Taking silhouettes from five popular vehicles, their combined tessellations create a complex structure suggestive of a traditional car buying experience Ã¢â‚¬â€œ stressful, convoluted, and confusing. Smoothing the surface out represents the improvements that Scion has made to the buying process - one that is simple, pure, and straightforward.
(Designed with Brandon Lynne)