Lacoste Challenge Microsite Concept - Lacoste launched their "Challenge" perfume in the Middle East and wanted digital to be part of their integrated campaign. The idea was to create an online leaderboard style game based on street running. The top ten on the board at the end of the campaign would win great prizes. The street runners would also feature in out door events helping promote the online drive. This would have won awards I'm sure. Just a shame the client thought the cost was too big!