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Research. Strategy. Design.
I'm a product designer and strategist with expertise in conducting market & user research, developing strategy, and building great products with design & engineering teams. I've worked with startups and world-recognized brands including Medtronic, PepsiCo, and Yamaha Motorsport. My work has included consumer, industrial, scientific, transportation, and medical products, spanning both hardware and software solutions.
Advising hardware startup founders in the areas of user research, strategy, and design.
Leading clients from product discovery to launch, collaborating closely with their staff to build strategy, develop compelling brands, and design/engineer products that customers love.
Led activities relating to the discovery, strategic planning, and development of medical, industrial, and consumer products
Performed research and design activities contributing to the development of medical, commercial, and consumer products
Designed and developed OEM powersports vehicles and accessories. Involvement with Polaris, John Deere, Arctic Cat, Honda, & more. Interfaced with all touch points of turnkey business model
Developed conceptual sketches, models, and prototypes for structural packaging and brand supporting products/devices. Primarily for several PepsiCo subsidiaries including Tropicana and Gatorade.
Cooperated with the design team to develop web, video, and print assets. Maintained the front-end of
several client sites, while collaborating with developers on back-end solutions and reinforcing social media