Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics. We re-invented the Ape, to make a powerfull viral-marketing ally.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
Re-design of Ape Piaggio (or Piaggio Bee). The focus of the whole project was to re-design the entire veicle keeping intact the original mechanics.
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APEal

APEal

Roberto Putzu
Senior designer Milan, Italy