Robot Z Challenge - (Based on a fictional company - Robot Z -who makes robots out of algae) Responsibilities: *Create an identity for the company. It must interest new investors, employees, scientist, and capture the heart of the general public. All, while explaining the company and it's processes. * Logo (high tech but organic) * Kiosk (user friendly but informative for many different needs) * 50'X50' exhibit (organic, strong and shows growth. based on a back bone)
Growing a company - Developing a life, culture, identity, phlosophy, and purpose.
Visual identity - The exhibit feels like it's growing and living like the corporation itself.