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Alienware: 2008-2012
2008-2011 d:e creative
I led the design research of Alienware's 3.0 design language development. My roles also included art direction, photography and videography, presentation, and design strategy. In 2008, d;e creative won a 13-firm worldwide bakeoff to design the 2.0 generation of Alienware products. The evolution from hardware to distributed gaming platform continued with the 3.0 generation, beginning in 2010.
