Ryan DeLuca

• Designed and explored AI-enabled features within a high-traffic ecommerce booking funnel to improve purchase clarity,
confidence, and completion rates
• Applied AI-augmented research and design workflows to accelerate insight synthesis and continuous optimization across
desktop and mobile booking experiences
• Analyzed booking flows, user behavior, and business KPIs to identify friction points and optimize path-to-purchase in a
complex ecommerce environment
• Supported discovery and usability analysis initiatives focused on conversion rate optimization, performance, and scalability for
a large consumer-facing platform

• Executed role of lead designer to envision and bring mobile product solutions to market
• Constructed detailed wireframe documents to map and visualize intended user flows
• Crafted pixel-perfect visual design assets for desired operating systems and resolutions
• Lead and participated in white boarding sessions with diverse teams to visualize ideas
• Experimented with new tools and techniques to improve workflow and product quality
• Collaborated with development team to solve technical challenges
• Built prototypes to test the user experience

• Drove 35% faster design iteration cycles by championing AI tool adoption of direct reports (html.to.design, UX Pilot, Claude,
ChatGPT), streamlining workflows while maintaining design quality and increasing team output by 30%
• Led design for highest-impact revenue-generating features, including AI-powered product customization and improved
checkout flows, conducting user research and iterative testing to optimize conversion paths
• Reduced design-to-dev handoff time by 50% by implementing a zero-cost UX file versioning solution, eliminating version
control confusion and reducing developer questions by 60%
• Increased design consistency by 75% by overseeing creation and adoption of comprehensive Figma design system with
150+ components, standardizing UX execution across product and engineering team
• Mentored senior UX designers, elevating team output and visual craft, raising the quality bar across the product organization

• Leading wearable UX for the Bridger smartwatch and custom OS, applying AI-augmented design workflows, early user
research, and workflow mapping to clarify core use cases, reduce development churn, and deliver an intuitive, field-ready
• Designing fitness, performance-tracking, and companion mobile experiences grounded in user interviews and behavioral
insights, expanding appeal to broader active-lifestyle markets
• Designing on-device wearable features informed by competitive benchmarking of leading wearables
• Unifying UX across wearable, mobile app, and ecommerce ecosystems, leveraging research, CRO principles, and AI-driven
iteration to align cross-platform interactions, streamline prioritization, and drive measurable improvements across product,
marketing, and engineering teams

• Increased portfolio-wide conversion rates by 15% through a comprehensive UX audit, strategic CRO roadmap, and data-
driven redesigns across all Exemplis DTC brands
• Delivered early-stage 3D/AR product exploration for furniture PDP pages, enabling “place-in-room” previews that improved
user confidence in size, style, and fit decisions
• Drove responsive web and mobile experience improvements across multiple DTC brands, leveraging Figma component
libraries to unify design execution and accelerate development velocity
• Improved Timbuk2 add-to-cart rate by 25% by optimizing the user journey, improving visual craft, simplifying navigation, and
redesigning product discovery flows through collaborative workshops with development and marketing stakeholders
• Built and maintained a unified, multi-brand Figma design system—spanning Timbuk2, Albany Park, and other consumer-
facing sites—with 200+ reusable components and comprehensive documentation to ensure consistent cross-device
experiences and reduce design and development redundancy

• Achieved a 14% increase in annual revenue ($8.4M) by leading strategic redesigns of multi-branded e-commerce
experiences across MeatEater, FHF Gear, and Phelps Game Calls
• Improved click-through to commerce by 65% by redesigning sitewide information architecture (IA), including navigation,
product discovery, and content-to-commerce pathways, resulting in clearer user flows and stronger conversion intent
• Increased checkout conversion by 20% for the First Lite D2C brand through iterative improvements to navigation, multi-step
checkout, and mobile optimization validated through A/B testing
• Reduced cart abandonment by 25% by addressing user pain points uncovered through heatmaps (Hotjar), GA4 insights, and
UX best-practice-driven redesign
• Navigated complex cross-functional environments to deliver cohesive omnichannel experiences across multiple brands and
business units
• Created and maintained a unified Figma design system with reusable components, style guides, and documentation to
ensure consistency across brands

• Led successful Niketeam.com redesign, transforming B2B and DTC shopping experience for 200,000+ team sport customers,
improving product discovery, bulk ordering, and team management workflows
• Enhanced both mobile and desktop workflows for Niketeam.com and theLocker, ensuring cohesive cross-platform
experiences validated through user testing across 15+ countries
• Collaborated with Nike’s Design System team to define and ship new reusable components in Figma, strengthening the
system’s coverage for complex B2B and fintech workflows
• Shaped product strategy for theLocker, a fintech banking tool for Nike's professional athletes and their reps, conducting
extensive user research with global users across 15 countries including contextual inquiry, interviews, and usability testing
that informed feature prioritization
• Improved athlete onboarding completion speed by 48% for Nike's theLocker platform by addressing critical user pain points,
streamlining workflows, and reducing steps from 12 to 6
• Demonstrated exceptional cross-functional collaboration and stakeholder management, facilitating workshops with product,
engineering, marketing, and business teams across US, EMEA, and APAC regions
• Conducted comprehensive competitive analyses of B2B e-commerce platforms, benchmarking best practices and informing
design strategy for the team sports vertical

• Reduced task completion time by 55% for field workers by designing intuitive mobile-first workflows for construction
management applications across iOS, Android, and Apple Watch
• Designed mobile-first, cross-platform experiences for iOS, Android, and tablet environments using Sketch and InVision
prototypes, driving a 25% increase in mobile adoption
• Designed and evolved the visual language and component library while maintaining Oracle brand principles and enterprise
design standards
• Collaborated with engineering teams on technical constraints, API limitations, and development feasibility throughout the
design process

• Translate requirements into concepts and elegant user experience design
• Create interaction models, user task flows, screen designs to optimize the user experience
• Develop and maintain wireframes, story boards and mockups that communicate design ideas
• Think creatively to design web based product, then make continuous improvements as appropriate
• Build prototypes to demonstrate and test recommendations
• Voice of the user

• Created user-centric tablet, phone and desktop UI and UX for Android, iOS, and Windows
• Identified market opportunities by understanding the existing product landscape and ecosystems
• Conducted detailed competitive UX/UI evaluation, summarized and presented findings visually
• Interfaced with and presented work to clients
• Created UX wire frames as application blueprints to refine the user experience
• Designed and produced visual UI assets in Photoshop
• Observed and recorded user testing in remote labs to improve user experience
• Results were best-in-class digital experiences for Intel, AT&T, T-Mobile, Samsung et al

• Empowered a young student, who plans to be an industrial designer
• Tutored the student on design related studies, math and English
• Hired because of my passion and knowledge of the design industry

• Sought to improve working productivity of wildland firefighters – a niche market of users
• Fielded behavioral and market research to inform the design process and understand user needs
• Created a detailed task analysis to examine pain-points in the user story
• Examined existing products and patents through comparative evaluation
• Summarized research findings into a detailed 80pg book that would inform the design process
• Networked and established relationships in local firefighter communities to identify key informants
• End result was a prototype, nearly field-test ready
• Awarded the honor of presenting this design at the 2010 IDSA Northwest Regional Conference

• Counseled and advised fellow students to improve their academic performance in many subjects
• Helped pioneer a new tutoring program that specialized in teaching time management skills

• Collaborated in envisioning a technologically distinct, cutting edge alternative-fuel source vehicle
• Employed sketching and marker rendering to iterate vehicle styling
• Used secondary research skills to help define the aesthetic style and human factors details

• Investigated existing products and created presentation of competitive product evaluation
• Crafted surveys, conducted interviews, and accessed forums to gain insight into a niche market
• Used critical thinking to determine demand for a proposed product
• Employed user-knowledge, graphic and industrial design skills to identify, create and deliver
two physical products that are in production and available to consumers globally

http://www.statkeycompany.com/keyblank/contraband/hand-gun

http://www.lintcoat.com/design/stat-key-designer-keys