I have always believed that customer experience is at the center of any business. It isn’t enough these days to meet customer expectations. There is too much competition. In order for a product or service to cultivate and acquire a loyal customer base, drive profitable growth in sales, and increase revenue it must solve a problem and deliver the solution in a memorable way that evokes an emotional response. Without creating an authentic relationship or delivering value beyond products or services, people will eventually lose interest and move on. I am passionate about marketing and enjoy the process of developing and executing on-brand integrated marketing strategies and high quality content that engages audiences and leaves lasting impressions. I am enthusiastic about building teams that share the same passion for attracting and retaining customers through the delivery of an exceptional one-of-a-kind experience which in turn increases long-term market share and maximizes return on investment/ROI. I have experience developing and executing effective multichannel marketing/marcom campaigns in both direct to consumer and B2B environments through various platforms including digital/print advertising, mobile, social media, internet (website, email campaigns, blogs), video, events/tradeshows, direct mail, telemarketing, and in-person. Strengths include creativity, critical thinking, problem solving, human approach, project management, verbal and written communication, attention to detail, relationship building, multi-tasking, editing, and research.
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