To me design is the sweet frosting on the content cupcake. Not the gooey sticky kind that is hard to work with, but the amazing I need to eat the whole dozen kind. It enhances the content and tickles your pallet. Leaving you with the sweet satisfaction of having your cake and eating it too. Graphic design allows me to leave behind the information in a way that no one has ever seen. Its a company and a designers self expression. Design can show the world exactly who you want your company to be.