salah sadeq

creative director

salah sadeq has, over the last 12 years, managed numerous design and branding projects in the Gulf and Europe. His diverse experience and hunger to learn has seen him operate within various sectors (including banking & finance, leisure & tourism, travel, telecommunications, corporate & lifestyle events, property and exhibitions) working with and alongside the likes of ‘Landor Associates’, ‘Above Consultancy’ and ‘Origin’ (formerly ‘Intergraphic’).

Resume

key strengths
creation
๏ unique design of visual solutions for client needs
๏ experience with corporate, small business and non-profit entities
๏ enjoys the brainstorming process
๏ creative production and management of: advertising, annual reports, brochures,
booklets, collateral materials, direct mailings, displays, employee communications,
exhibits, folders, brand and identity development, magazines, marketing materials, photography, powerpoint presentations, signage, stationery, websites and online media

communication
๏ insightful translation of market objectives to creative strategies and solutions
๏ creative readiness to maximize team efforts and results for clients
๏ collaboration with clients to get the most out of potential marketing opportunities
๏ coordination with vendors to produce quality graphic deliverables
๏ excellent communication and presentation skills
leadership
๏ focused artistic direction to design team, photographers, illustrators, and vendors
๏ professional management of multiple projects and deadlines
๏ motivated to achieve results with limited supervisory input
๏ accomplished supervision of electronic and print production
๏ insightful ability to be a team player

expertise
๏ conversant in both print / digital production and contracting
๏ proficiency in pc and / or mac environment
๏ command of a wide array of software applications
๏ extensive experience in product and company branding
๏ proven aptitude for learning new systems and software applications
๏ knowledge of digital photography retouching
๏ skills in photographic colour correction for printed reproduction

career summary
director of visual communications | traffic | dubai | july 2008 - present
traffic is a dubai-based multi-disciplinary art and design practice founded in 2007. a think tank for art and design headed by 3 design directors of different disciplines. director of visual communications working alongside 2 design directors and managing a team of a senior designer, 2 junior designers and a web developer.

responsibilities include:
๏ manage projects and liase with designers from diverse specialities
๏ manage visual communications team
๏ manage pre and post production with suppliers and contractors
๏ supervise team design efforts
๏ proof materials and quality control of finished products before delivery to clients

key accounts: dubai culture, nakheel, office of u.a.e. pavilion venice biennale, dubai islamic bank, majid al futtaim group, graniph.


freelance senior creative | bahrain - dubai | may 2008 - july 2008
worked as senior creative with agencies and clients in bahrain and dubai: mediagenic, 9714, and august; and/or directly with clients on projects.

key accounts: bahrain labour fund and emirates airlines


art director | sp-middle east | bahrain | october 2006 - may 2008
sp-middle east specialises in sponsorship implementation, event management and marketing services and market leaders in creating winning partnerships. art director in the marketing services department specialising in above and below the line services for external clients and sponsorship and event management departments.

responsibilities included:
๏ managing 1 junior designer and indirectly managing 2 account executives
๏ collaborate with client senior executives to create graphic impact and solutions
๏ work alongside creative director on design concepts and production
๏ assist creative director in arab\localisation and maintaining regional values in creative concepts
๏ manage pre press and press production with suppliers
๏ supervise team design efforts
๏ proofed materials before delivery to clients

key accounts: castrol, coca cola, mcdonalds, batelco, euro motors, riffa views, and arcapita.

highlights:
๏ pitched and won below the line stock photography shoot for batelco with bd 15,000 (usd 37,000) billing
๏ created chosen brand id option for castrol race academy
๏ created chosen brand id option for shootha sa7 - coca cola and mcdonalds youth community football tournament

r.f.l.: recent change in ownership has caused increasing legal complications with previous owners forcing all staff members to look for new opportunities. immediately available for full time position.


art director | de-studio | bahrain | september 2005 - september 2006
de-studio is a full-service local advertising agency committed to one thing: results. providing every marketing, media and creative discipline necessary to increase awareness, and sales. art director in the agency managing the creative department in the absence of a creative director reporting to the managing director. responsible for managing 2 junior designers and pre press and press production with suppliers.

key accounts: batelco, projects bahrain, ministry of social development, and bank of bahrain and kuwait

highlights:
๏ pitched and won the design and production of batelco annual report 2005 including art direction of
photography
๏ completion of 2 successful advertising campaigns for batelco mobile promotions
๏ created brand id for fushi (regional sushi restaurant franchise)
๏ ramadhan campaign for bank of bahrain and kuwait


design consultant | gulf air | bahrain | september 2002 - september 2005
gulf air is a major international airline serving over 40 destinations worldwide with over 3000 employees headquarters in bahrain. design consultant in the corporate communications department reporting to the corporate communications manager and head of marketing, worked on both above the line and below the line communications for the airline working at times alongside landor associates and above consultancy (brighton). managed 1 junior designer and 1 arabic artworker. implemented procedures that streamlined production, manufacturing and presentation time, this reduced redundant layout reconstruction and errors. this substantially increased quality, efficiency and unity across the brand.

highlights:
๏ design and production of annual report 2003 and annual 2004 including art direction of photography
๏ design and production (including art direction of photography) of promotional coffee table cook book (promoting the 5 star in-flight chefs) distributed among high-end international clientele
๏ lead and produced all formula 1 gulf air bahrain grand prix merchandising
๏ worked along with Above Consultancy in Brighton on the design and production of an exhibition stand
showcasing the new first and business class seats to be used at various global venues


freelance art director | bahrain | march 2002 - september 2003
worked as art director privately with agencies including qed advertising, e-promoseven, med.in.a and de-studio; and/or directly with clients on projects.

key accounts: bahrain stock exchange, bahrain national insurance, sunset resort (saudi arabia), euro motors and bahrain credit


art director | a.i.d.a. | bahrain | november 2001 - march 2002
art director in an advertising and marketing agency reporting to the creative director and managing 2 junior designer and 2 artworkers.

key accounts: chevron texaco, bahrain national holding and national bank of bahrain


art director | intergraphic | bahrain | december 2000 - november 2001
art director in a corporate design agency working on various below the line branding and corporate literature.

key accounts: ahli united bank, apicorp, bank of bahrain and kuwait, gulf international bank, arig insurance company, first islamic investment bank,

highlights:
๏ pitched and won the apicorp 25th anniversary annual report for the year 2000, including art direction 
of photography
๏ worked with team on the complete rebranding of ahli united bank from above the line through to below the line collateral



junior art director | miracle graphics | bahrain | october 1999 - december 2000
junior art director reporting to creative director and senior art director in the design department of a design to print company. worked with creative team on concepts and designs, pre press and press production.

key accounts: bahrain credit, bank of bahrain and kuwait, gulf air, national bank of bahrain, arab islamic bank, bahrain kuwait insurance company, and first islamic investment bank


graphic designer | diverse advertising | dubai | may 1999 - july 1999
graphic designer in an advertising agency working in a team of 3 reporting to the creative director.

highlights:
๏ created concept and design for the agencies branding and stationery


med.in.a | bahrain | december 1997 - march 1999
design assistant december 1997 - february 1998
design assistant in a multimedia design and development company
junior designer february 1997 - december 1998
promoted to junior designer
new media artist december 1998 - march 1999
promoted to new media artist


internship | digital dreams | bahrain | september 1997 - december 1997
trainee graphic designer in a multimedia design company. developed original designs and executed company brochures and collateral materials. organised and managed databases using filemaker pro to produce unique collateral for conferences and mailings.

education:
sacred heart school | bahrain
g.c.e. o'level in 7 subjects and r.s.a in 2 subjects


references
available on request.

Location

dubai, United Arab Emirates

Specialties

  • Art Direction
  • Print
  • Packaging

Experience

10+ years