Resumé

WORK EXPERIENCE

[4/10-present] Alice and Trixie, New York, NY
* Designer for Alice and Trixie. A contemporary womens collection specializing in silk printed tops and dresses.
*Responsible for entire design process from concept to production, including sketch reviews, presentations, tech packs, and approvals.
*Provide concept and trend direction for fabrics, print, color and mood of the collection.
*Collaborate with print designer on artwork and print development.
*Coordinate with production team on bulk approvals of fabric, trims and TOP samples.
*Managing sample and pattern room.
*Styling for look book and photo shoots.
*Working sales and meeting buyers at trade shows.

[4/10-3/11] Free People, Philadelphia, PA
Soft Woven’s Designer
*Designer for Free People Collection and We the Free Collection with a focus in soft woven tops, skirts and dresses for wholesale, retail and direct product lines.
*Responsible for managing/directing an Associate Designer and Assistant on entire design process from concept to production, including sketch reviews, presentations, tech packs, and approvals.
*Executed first proto samples by deconstructing vintage garments, draping, sewing and creating artwork layouts by hand.
*Partnered with technical designers on fittings and technical packages.
*Worked with fabric coordinator to source and develop new and trend specific fabrics monthly.
*Collaborated with print and color team on artwork and print development.
*Coordinated with production team on bulk approvals of fabric, trims and samples as well as ensuring margins and price points are met.
*Attended buying, merchandising and sales meetings to stay informed of wholesale accounts, retail store and direct business selling and needs.
*Collaborated with other design teams for trend/concept presentations seasonally by shopping domestic and international markets for inspiration and new trends.
*Travelled to oversea vendors in Asia for product development and fabric/trim sourcing.

[1/09-1/10] PH8 (division of Bebe Inc.), Los Angeles, CA
Knits Designer
*Designer for PH8 sportswear division of Bebe Inc. with a focus in loungewear and denim.
*Responsible for entire design process from concept to production, sketch reviews, presentations, tech packs, fittings and approvals.
*Responsible for executing detailed clear direction on technical packages and organized all sample fabrics, trims and washes for in-house sampling working closely with technical designers, patternmakers and sewers.
*Worked with fabric coordinator to source and develop new and trend specific fabrics seasonally.
*Maintained daily communication with all cross-functional partners and participate in design and sales meetings.
*Provided direction to graphic designer on artwork, print and color.
*Shopped retail markets domestically for inspiration and trends.

[7/08-11/08] Guess by Marciano, Los Angeles, CA
Designer
*Designer for Marciano Collection and Logo line for retail and direct product lines with a focus in tops and dresses in knits and woven’s, lounge wear, logo T’s and seamless.
*Responsible for managing/directing an assistant on entire design process from concept to production, including sketch reviews, presentations, tech packs and approvals.
*Responsible for executing detailed clear direction on technical packages and organized all sample fabrics, trims and washes for in-house sampling working closely with technical designers, patternmakers and sewers.
*Traveled to Asia to oversee sample development working closely with vendors, supervising product development and sourcing fabrics and trims.
*Partnered with Fabric coordinator to source and develop new fabrics and trims.
*Shopped retail markets domestically and internationally researching new trends and inspiration.
*Assisted styling for fashion shows and look books.
*Attended special in store events/trunk shows meeting the customer, putting together looks and recommendations.

[12/06-7/08] Old Navy, San Francisco, CA
Women’s Knits Designer
*Designer for women’s knit tops and dresses for Old Navy retail and direct product lines for a category that is 45% of company sales.
*Responsible for managing/directing an assistant on entire design process from concept to production, including sketch reviews, presentations, tech packs, fittings and approvals.
*Collaborated with design teams for trend and concept presentations seasonally by shopping the domestic and international markets for inspiration and trends.
*Created detailed sketches for technical packages, bill of materials for production. Organized sample materials, fabrics, trims and embellishment/graphics.
*Communicated daily with all cross-functional partners and oversea vendors throughout pre-production process.
*Traveled to Asia to oversee sample development working closely with vendors on fittings, supervising sample making ensuring quality and target retail price.
*Researched and offer different techniques and alternative ways to achieve better cost, turn around time by still achieving a desired result within the original design intent.
*Provided direction to graphic designer on prints, artwork and color.
*Partnered with Fabric coordinator researching new fabrics/trims washes and finishes.

[8/04-9/06] Arden B, Foothill Ranch, CA
Hard Woven Designer
*Designer for Arden B retail and direct product lines with a focus in outerwear (fabric/leather/fur), separate jackets, suits, bottoms, denim and structured dresses for retail and direct product lines.
*Responsible for managing/directing an assistant on entire design process from concept to production, including sketch reviews, presentations, tech packs, fittings and approvals.
*Generated presentation boards, sketches, ideas and presented to merchants and VP the initial concept of upcoming current trends.
*Collaborated with VP of design researching new trends, artwork, and inspiration by shopping international and domestic markets.
*Communicated daily with all cross-functional partners and oversea vendors throughout pre-production process.
*Traveled to Asia to oversee sample development working closely with vendors on fittings, supervising sample making ensuring quality and target retail price.
*Styled outfits for our seasonal ad campaign for advertising and looks for fashion shows.

[11/03 – 6/04] Curio Nine/Wax Jeans, Los Angeles, CA
Associate Designer
*Associate Designer for women’s contemporary collection and private label focusing on all categories. Product Development and Design for Urban Outfitters, Rampage, Nordstrom, Forever 21 and Arden B.
*Worked closely with senior designer developing new ideas and sketches with strong integration of seasonal concepts, merchandizing line plans and current business needs for our customers.
*Oversaw in house sampling working closely with patternmaker and sewers. Organized all sample materials, including fabric, trims.
*Resourced new fabrics and trims and established a full working knowledge of lab dip procedure, washes, finishes and direction for color ways and strike offs. Also worked closely with denim washhouse’s developing new techniques and washes.
*Responsible for all line sheets, duplicate samples for showrooms costing and tagging the samples with appropriate information for merchandising meetings.
*Corresponded with showroom and merchant/buyers for development and request.
*Helped set up booth and worked sales at trade shows.

[8/02 - 10/03] Hot Sauce Clothing Co., Los Angeles, CA
Associate Designer
*Associate Designer for women’s junior collection and private label company for Urban Outfitters, Rampage, DELiA*s, Nordstrom and Arden B.
*Helped Designer with inspiration boards, fabric and sourcing, attending trade shows and shopping the market for current trends and competitive markets.
*Responsible for all line sheets, showroom samples, costing and in house sampling working closely with patternmaker and sewers.

EDUCATION
[Graduated 2002] Parsons School of Design, NY, NY
Fashion Design BFA


SKILLS
*Proficient in Adobe Photoshop/Illustrator, Microsoft Word/Excel, Oracle.
*Hand drawn fashion illustration and detailed flat sketches done freehand and on Adobe Illustrator.
*Draping and knowledge of garment construction and sewing.

Projects by Samson Choi

Fashion Illustrations
42 Files

Alice and Trixie
18 Files

Free People
35 Files

PH8 by Bebe
1 File

Guess by Marciano
10 Files

Arden B
6 Files

sketch pad
3 Files

MISS ME FW 13 LOOKBOOK
11 Files