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Principal User Experience Designer
I'm currently the Principal User Experience Designer at Hulu, and at the moment I'm focused on defining the next generation of Hulu Plus applications in the living room. In this role, I helped craft the design foundation for Hulu experiences across our mobile, web, and tv platforms. I also led interaction and visual design efforts for the Hulu.com refresh in Summer 2012.
Prior to joining Hulu, I started my own design practice, SAMUEL HOANG LLC, and embedded myself within the design groups at HTC and HP/Palm. I was formerly the Interaction Design Manager at Teague, where I worked 5-1/2 years on dozens of next generation consumer electronics products.
I got my start as an Interaction Designer at Philips Design and also worked as a Senior Designer at Fitch before moving to Seattle in 2004.
Hired as the first designer in the Seattle office, my focus is on refining and creating new Open Graph experiences.
I formalized the design foundation and creative vision for all of Hulu’s mobile devices, living room and web products currently in production. Major projects I led included the Summer 2012 website redesign and the Hulu Plus app for living room devices such as the XBox Kinect, Sony Playstation, Roku, Apple TV, and Nintendo Wii U.
Having worked in agencies the prior 6 years and experiencing design management, I became an independent contractor to sharpen my craftsmanship as an individual contributor. My clients included HTC and HP-Palm. I was most proud of leading the systems and patterns work as well as several application designs of the HP WebOS Touchpad software.
I helped our clients create future visions of mobile devices, consumer electronics, appliances, and in-flight experiences. As a design manager, I recruited a team of six fulltime designers and built up a network of contractors. We worked on dozens of products for companies such as Microsoft, Hewlett-Packard, and Panasonic. I also led business development efforts, mentored the team, and provided creative direction on major programs.
Interaction, visual design, and prototyping on projects for domestic appliances and industrial equipment. My work on the TMIO appliance won a best of innovations award at CES in 2004.
Designed and built various web properties for Philips, including product launch microsites, intranet tools, a mobile newsletter, and a client extranet.
Summa Cum Laude, 3.83 GPA, Full Scholarship