I'm currently the Principal User Experience Designer at Hulu, and at the moment I'm focused on defining the next generation of Hulu Plus applications in the living room. In this role, I helped craft the design foundation for Hulu experiences across our mobile, web, and tv platforms. I also led interaction and visual design efforts for the Hulu.com refresh in Summer 2012. Prior to joining Hulu, I started my own design practice, SAMUEL HOANG LLC, and embedded myself within the design groups at HTC and HP/Palm. I was formerly the Interaction Design Manager at Teague, where I worked 5-1/2 years on dozens of next generation consumer electronics products. I got my start as an Interaction Designer at Philips Design and also worked as a Senior Designer at Fitch before moving to Seattle in 2004.

Work Samples

Work History

  • Product Designer

    • Facebook
    • Seattle, WA
    • Jul 2013 - Present (2 years 7 months)

    Hired as the first designer in the Seattle office, my focus is on refining and creating new Open Graph experiences.

  • Principal UX Designer

    • Hulu
    • Seattle, WA
    • Mar 2011 - May 2013 (2 years 2 months)

    I formalized the design foundation and creative vision for all of Hulu’s mobile devices, living room and web products currently in production. Major projects I led included the Summer 2012 website redesign and the Hulu Plus app for living room devices such as the XBox Kinect, Sony Playstation, Roku, Apple TV, and Nintendo Wii U.

  • Principal

    Having worked in agencies the prior 6 years and experiencing design management, I became an independent contractor to sharpen my craftsmanship as an individual contributor. My clients included HTC and HP-Palm. I was most proud of leading the systems and patterns work as well as several application designs of the HP WebOS Touchpad software.

  • Interaction Design Manager

    • Teague
    • Seattle, WA
    • May 2004 - Sep 2009 (5 years 4 months)

    I helped our clients create future visions of mobile devices, consumer electronics, appliances, and in-flight experiences. As a design manager, I recruited a team of six fulltime designers and built up a network of contractors. We worked on dozens of products for companies such as Microsoft, Hewlett-Packard, and Panasonic. I also led business development efforts, mentored the team, and provided creative direction on major programs.

  • Senior Interaction Designer

    • Fitch
    • Columbus, OH
    • Aug 2003 - May 2004 (9 months)

    Interaction, visual design, and prototyping on projects for domestic appliances and industrial equipment. My work on the TMIO appliance won a best of innovations award at CES in 2004.

  • Interaction Designer

    Designed and built various web properties for Philips, including product launch microsites, intranet tools, a mobile newsletter, and a client extranet.


  • Massachusetts Institute of Technology

    • Master of Architecture (Architecture)
    • 1999 - 2002

    Merit Scholarship

  • Georgia Institute of Technology

    • Bachelor of Science (Architecture)
    • 1995 - 1999

    Summa Cum Laude, 3.83 GPA, Full Scholarship





2013 Webby Awards, 2010 iF Award, 2009 IDSA NW Design Invitational, 2009 Red Dot, 2007 IDSA/IDEA, 2007 Good Design Award, 2006 Red Dot, 2006 IDSA NW Design Invitational, 2004 CES Best Innovation