Sandra Cruz

Communication Designer

I have an Undergraduate Degree in Communication Design at the University of Aveiro, and currently attending a master's degree in Design. During the eight years of experience in the design field, I have worked with both graphic and screen-based media. My responsibilities have included creating and designing graphic material for information and promotional purposes and defining and developing visual and interactive interface design for web, multimedia and computer based interactive material.

Resume

Work Experience

oct 07-present
Metatheke Software; Aveiro, Portugal
Currently, communication designer responsible for the design and communication of the corporate identity, as well as designing the project identity and user interface for a wide range of web based software developed by the company.

may 07-sep 07
ALERT Life Sciences Computing; Porto, Portugal
Graphic user interface designer, as part of a large creative team defined the user interface, interaction and information structure for ALERT® clinical software applications, collaborating closely with an extensive multidisciplinary team.

apr 06-apr 07
Multivector - Information Technologies; Braga, Portugal
Multimedia designer, elaborated all graphic communication and promotional material for the marketing department also, as part of a design and development team, created layout designs for client web sites.

nov 04-mar 06
CCG - Centre of Computer Graphics (INI-GraphicsNet Member); Guimarães, Portugal
Communication designer, responsible for all the design work within the institution. Duties included strategic brand identity design and communication, in addition to conceptualizing and creating the visual communication and interface design for a variety of national and international R&D projects (web, multimedia and computer graphic interface).

aug 2005
Member of the Organization Committee for the “2º Workshop Luso-Galaico de Artes Digitais” (2nd Luso-Galaico Workshop on Digital Arts), that took place at the Forum Cultural de Cerveira, Portugal.Responsible for the design and production of all the graphic material for the event, having also contributed in the logistic tasks during the event.

nov 03-present
Freelance communication designer and consultant in both print and digital media for a number of clients, being of particular importance the design of a web portal for the Portugal-Africa Foundation (www.fportugalafrica.pt).

aug 02-oct 03
Sublinharte – Design, Comunication and Multimedia; Braga, Portugal
Designer, responsible for the design and development of the projects adjudicated to the agency. Worked on a variety of print media, including designing logotypes, stationary, corporate images, layouts for books, brochures, posters, etc.

mar-jul 02
Sublinharte – Design, Comunication and Multimedia; Braga, Portugal
Freelance work, designing a wide range of print media, such as logotypes, corporate images, promotional brochures and other promotional material.

jul 01-jul 02
IEETA - Electronic and Telematic Engineering Institute of Aveiro; Portugal
Collaborated in various projects, contributing with graphic, interface and layout design.Continued with the second phase of the research project “Cibermat”, having designed the characters, story and dialogues for the game, as well as creating the layout, illustrations and animations.

apr 2001
Volunteer in the organization committee for the conferences “1º Encontro de Pesquisadores/Investigadores Luso-Brasileiros em Design” (1st Reunion of Luso/Brasilian Investigators in Design) and 4th EAD Conference that took place at the University of Aveiro, Portugal.

2000-2001
Internship at, IEETA - Instituto de Engenharia e Telemática de Aveiro (Electronic and Telematic Engineering Institute of Aveiro):
Structured the visual interface and layout for the portal “Reabilitação Rede de Recursos” (Rehabilitation Resource Network) (http://portal.ua.pt) and IEETA’s institutional site (www.ieeta.pt).
Designed and developed the logotype, stationary and layout for a periodical bulletin for “OPDS (Observatório Permanente de Desenvolvimento Social)” (Permanente Observatory of Social Development).
Designed and developed an interactive cd-rom "Constituinte 25 Anos" (Constitution 25 Years), for the Portuguese Parliament, celebrating the 25 year anniversary of the Portuguese Constitution.
Collaborated in the research project “Cibermat“; an educational cd-rom for children with special needs. In an initial phase, studied the needs of the targeted group, defined the interface and created illustrations of
characters and scenarios. Also designed a cd-card for distributing the initial prototype.

2000
Illustrations for Project “MEU (Mobilidade no Espaço Urbano)” (Mobility in Urban Areas), illustrating public area accessibility standards for citizens with special needs. (http://portal.ua.pt/projectos/meu).


Education

oct 07–present
University of Aveiro – Department of Communication and Arts; Aveiro, Portugal
Currently attending Master in Design.

1996–2001
University of Aveiro – Department of Communication and Arts; Aveiro, Portugal
5 year academic First Degree Programme (Licenciatura) in Communication Design.

1995/96
University of Manitoba - Faculty of Arts; Winnipeg, Canada

1992-1995
Daniel McIntyre Collegiate Institute; Winnipeg, Canada


Additional Skills

Languages
Fluent in both English and Portuguese (native english speaker)
Basic knowledge in French.

Computer skills
Very good computer usage skills and very competent with several graphic, web and multimedia software programs, including: Macromedia Freehand, Director; Adobe Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Fireworks, Acrobat Professional; Corel Draw; Autocad. 
Familiarity with Adobe Premiere, Final Cut, Alias Maya, HTML.

Additional training and activities

may 2008
Attended a 48 hour professional training course "Design Consulting and Other Agents", promoted by IAPMEI (Portuguese Agency for SMEs and Innovation) as part of the SME + Design Project.

jan-may 2006
Attended a 189 hour training course on “Pedagogy Training of Trainers on Equal Opportunities”, which included 93 hours of Pedagogical Training as Certified Trainers, organized by Formateia.

aug 2005
Participated in the “2º Workshop Luso-Galaico de Artes Digitais” (2nd Luso-Galaico Workshop on Digital Arts), that took place at the Forum Cultural de Cerveira, Portugal.

aug 2005
Attended a 14 hr training course, “Video Technologies” on video editing and post-production techniques, organized by the Centre of Computer Graphics.

feb 2005
Attended a 14 hr training course, “Image Technologies” on 3D modelling with Maya, organized by the Centre of Computer Graphics.

jan 2004
Participated in the seminar entitled “Marcas” (Brands), at IPAM Aveiro (Portuguese Marketing Learning Institute), Portugal.

dec 2003
Participated in the seminar entitled “A Protecção do Design” (Design Protection), at the University of Aveiro, Portugal.

mar 2003
Participated in the “USE(R) DESIGN” conference, promoted by Centro Português de Design (Portuguese Design Centre), at the Lisbon Congress Centre, Portugal.

nov 2002
Attended a 60 hr training course in Autocad 2D and 3D, at Worfocos – Training Centre, Braga, Portugal.

apr 2001 Participated in the 4th EAD (European Academy of Design) Conference, based on the theme “Desire, Designum, Design” at the University of Aveiro, Portugal,

apr 2001
Participated in the “1º Encontro de Pesquisadores/Investigadores Luso-Brasileiros em Design” (1st Reunion of Luso/Brasilian Investigators in Design) at the University of Aveiro, Portugal.

sept 2000
Participated in the conference “Programa Aveiro – Cidade Digital” (Aveiro – Digital City), based on “Social Solidarity” at the Aveiro Municipal Library, Portugal.

may 2000 Visited DRUPA, a Graphic Art and Print Fair in Dusseldorf, Germany.

sept 1999 Attended an intensive 2 week workshop on Cinematographic Video.

Location

Aveiro, Portugal

Specialties

  • Print
  • Interaction Design
  • Art Direction

Experience

8 years

Education

University of Aveiro (Portugal)