A never-say-die creative explorer, ever enthused by opportunities to create, solve, learn, evolve and experiment. No canvas is too small for a big idea and no canvas is too big for a small improvement.

Work Samples

  • Some Award Winning Ads

  • Selected Print Ads

Work History

  • Creative Mentor

    • HCL Technologies
    • Jun 2011 - Present (2 years 10 months)

    Give creative guidance to the team and lead significant creative assignments.

  • Chief Copywriter

    • HCL Technologies
    • May 2010 - Jan 2011 (8 months)
  • Creative Director

    • M&C Saatchi
    • 2007 - 2010 (3 years)

    Worked on all clients to deliver creative and creative strategy solutions. Handled clients independently while leading a team of writers and art directors.

  • Associate Creative Director

    • Interact Vision
    • 2005 - 2007 (2 years)

    Worked on all brands the agency handled including pitches and TVCs - Creative direction and copywriting.

  • Creative

    • R K SWAMY BBDO
    • 1999 - 2004 (5 years)

    Worked on brands like Sony, ICI Dulux, Blackberry Apparel, UNICEF and Creambell. Developed and presented ad campaigns in press, TV and radio to various clients.

  • Senior Copywriter

    • Netacross/Intiqua Ltd.
    • 1999 - 2002 (3 years)

    Worked on developing path-breaking internal and external communication and brand development initiatives.

  • Copywriter

    • JWT
    • 1996 - 1998 (2 years)

    Worked on Pepsi, Kit Kat, Start Sports and various other brands, copywriting, learning and accepting and rejecting the ways of working.

Education

  • National Institute of Fashion Technology, New Delhi

    • Master of Business Administration (MBA) Apparel and Textile Manufacture
    • 1993 - 1995
  • Delhi University

    • B.A. Maths Stats
    • 1990 - 1993
  • Delhi Public School - R. K. Puram

    • 12th Boards Science with Bio
    • 1980 - 1990

Specialties

Awards

FAB Awards 2004 finalist, London. Silver Dove 2002, AdForum, France. One Show Best Unpublished Print Ad, 2006. Bronze Award CreativeShake.com 2008, Toronto. 3rd position in Concerned Communicator Award 2006 Rajasthan Patrika. Double finalist Concerned Communicator Awards 2008 Rajasthan Patrika. Featured in adsoftheworld.com Finalist 2008 Creative Excellence Awards UNFPA Laadli Population First. Finalist ‘Think Negative’ Dainik Bhaskar 2008. Winner...
show more »

Share