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Cure for Homesick | Award Winner

by Sapp Cheng
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Cure for Homesick | Award Winner

by Sapp Cheng

Given a brief to redesign a local food packaging for overseas Singaporeans, I identified a common condition most experience: Homesickness. They often yearn for the familiarity of home and their favorite foods. The First Aid Kit concept effectively and interestingly incorporates the idea of providing a “Cure for Homesickness” in this...
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