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Sara Jane Falcon
Senior Design Lead, Beauty and Personal Care
I run creative projects for a small team focused on Packaging in the Beauty and Personal Care market for MeadWestvaco. Focus on designing for the consumer, including user experience, ergonomics and emotional brand equity. My job consists of creating proposals for work, project planning, creative direction, mentorship of junior designers, design research, design strategy development, innovative sketch exploration, 3D exploration and ergonomic assessment, design for manufacturing, presenting to high value customers and working as part of design leadership. I live in Richmond with my husband Josh (suit by day, guitar luthier by night), my bunny rabbit Oscar (chillest bunny alive) and our german shepherd Beau (grumpy old man). Currently addicted to: reading, trying out vegetarian recipes, discovering new music, dorky step aerobics class at my gym AND practicing digital painting with a borrowed Wacom tablet (test driving to see which one I want to buy). I have a Masters Degree in Industrial Design from North Carolina State University. Go Wolfpack! and a Biological Engineering degree from State as well. Before working at MeadWestvaco, I worked for at REDLab at NCSU as a graduate assistant supporting ergonomic design studies (specific focus on hands and upper body).
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EDUCATION North Carolina State University Raleigh, NC Master of Industrial Design | Expected Graduation: May 2009 Overall GPA: 4.0 B.S. Biological Engineering / Bioprocess Concentration May 2006 Overall GPA: 3.31 | Major GPA: 3.68 EXPERIENCE Senior Design Lead, Beauty and Personal Care MeadWestvaco Oct 2012 - Present Lead Designer, Beauty and Personal Care & Home and Garden MeadWestvaco March 2012 - Oct 2012 Designer, Brand Engagement MeadWestvaco Feb 2011 - March 2012 Associate Industrial/Packaging Designer MeadWestvaco Nov 2009 - Feb 2011 Graduate Research Assistant Jan 2008 - Jan 2009 Research in Ergonomics & Design Lab, North Carolina State University *Packaging Design Research Study Compose technical documents and proposals Recruit and survey participants Conduct ergonomic testing using EMG and pressure transducers Collect and analyze data Troubleshoot software and equipment issues Teach peers proper EMG technique and equipment use Undergraduate Research Assistant July 2004 - Aug 2006 Department of Biological & Agricultural Engineering, North Carolina State University *Photocatalytic Conversion of Methane to Methanol Sept 2005 - Aug 2006 Conducted background research Developed testing protocols Designed and constructed conversion system Evaluated and redesigned system through experimental testing *StarLink Corn Project July 2004 - Sept 2005 Prepared and processed samples Collected and interpreted experimental data SOFTWARE *SolidWorks, Rhino, *Artios CAD, *Photoshop, Illustrator, InDesign, *Keynote SKILLS Problem Solving Strategic Thinking Ideation & Sketching Virtual & Physical Model Construction Leadership Teamwork & Communication Project Management Mentorship HONORS AND ACTIVITIES Graduate Faculty Book Award 2009 Franklin L Bost Fellowship Fall 2008 Graduate Research Assistantship Spring 2008 Undergraduate Research Appointment Fall 2005 Engineering Intern Certification Fall 2005 NCSU Chapter IDSA Fall 2006 - Present, Secretary 2008/2009 NCSU Chapter ASABE Fall 2004 - Spring 2006, Treasurer 2005/2006 NCSU Dean’s List Fall 2002 - Spring 2003, Fall 2004 - Spring 2006
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