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SAILFISH logo - This project was for a robotics client whose product aids pool swimmers. The client was interested in a sleek, sophisticated name and logo to portray their product. I researched a variety of robot and fish and decided that the sailfish, one of the fastest in the ocean, would be a good representation for the company. Displayed are options for the logo in the company's color palette.
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SAILFISH mark - In addition to the SAILFISH logo, this A from the logo serves as an addition mark for collateral. The mark also represents a sail or fin.
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Sailfish stationary - Pictured is the stationary for SAILFISH. I wanted to use the color blue in a bar to represent a swimming lane, where the robot would be used.
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SAILFISH packaging - I designed packaging in white and blue. The name and sail spans three sides so that when shelved together it creates an interesting display. The two sails represent forward movement and competition.
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SAILFISH packaging - I designed packaging in white and blue. The name and sail spans three sides so that when shelved together it creates an interesting display. The two sails represent forward movement and competition.
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SAILFISH planogram - This is a view of what the SAILFISH packaging would look like on a shelf.
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SAILFISH website screenshot - This is a screen shot of the SAILFISH website.

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