Sasha Tseng is a designer always moving towards simplicity and refinement. Above all, she is a creator for design and a fun life. Originally from Taiwan, Sasha came to America and quickly found work as an Industrial Designer. She first began at LUNAR and is now working with HP. Sasha enjoys the diverse cultural influences of the Bay Area, where she lives with her husband, Chin Ko. Sasha draws inspiration from the world around her, particularly the people she’s encountered and the places she’s visited. This wide-angle perspective makes her work more colorful, energetic and touching. Sashapure was founded in 2007. It is not only a way to create her beautiful and simple designs, but is also a reminder of her own identity and to keep her focus on pure motivation. Through Sashapure, she is free to create designs to share her thinking about life.

Work Samples

  • HP

  • BenQ

  • SashaPure 2007-2008

Work History

2012 Nov – Now, Sr, Industrial designer / HP 2011 May – Oct, Sr, Industrial designer / LUNAR 2008 Jan, Industrial designer / LUNAR 2007 Jun-Nov, Training program / Lunar Design and Taiwan Design Center 2004 Aug-2007 Mar, Industrial Designer BenQ Siemens 2002 -2004 Apogee Design, Taipei Internship 2003 Jul-Aug Philips Design, Taipei 2001 Jul-Aug Apogee Design 2000 Jul-Aug Tsan Kuen Trans-Nation Group


Master, Industrial Design - National Taiwan University of Science and Technology



2011 IDEA Award Silver, USA HP TouchSmart Omni 27” AIO 2008 Sound innovation by designboom, PLANTRONICS and ALTEC LANSING, USA Shortlisted entries, Reach in Air 2006 IF 2006, Germany BenQ Mobile M580 2005 G-mark, Japan BenQ Mobile M580 2004 New era of Gourmet cooking 2000-2010 by Tsan Kuen, Taiwan Silver, Toast Messenger 2004 Lite-on Design Awards by Liteon,...
show more »