The world has turned upside down. Things which has been pushed into the foreground fail, and things started from the background, become successful. The stimulus threshold is so high that people can hardly follow it. So those ones who want to be talked about, must be the odd one out, using any means to reach their aims. Anything can be a medium. Only one thing is important: the idea determines what sort of thing becomes the transmitter of the message. The creative idea is Holy!