Coroflot

Resume

Personal Abstract
---------------------------------------------------------------------------------

Multi-facetted education and work experience:
Design- & Product Management | Product Design | Brand Communication | Strategic Marketing Management

The continual demand for and increasing importance of creative and strategic people in industries validate the M.A. Degree Course. The main objective is to combine competence in economics and management with competence in the design world. Students develop their expertise in two totally different disciplines and form a unique link for numerous fields involved in industry.

Skills and Passion:
Good sense of aesthetics and color, able to quickly understand and explain ideas and directions, relevant teamwork leadership skills experience in my degree course, strong sense of good visual design but also experience in hands-on work, especially with details, interested in product usability and the cognitive impact of design language on consumer behaviour.


Education & Qualification
---------------------------------------------------------------------------------

Summer 2007
Master Degree with distinction in Design- and Product Management
Main emphasis on Industrial- and Product Design
University of Applied Sciences Salzburg | Austria

Autumn 2006
Presentation of student models, stand supervision
Orgatec - Office Furniture Fair Cologne | Germany

Spring 2006 (6 months)
International Students Exchange Program for Industrial- & Product Design
University of Halmstad | School of Business and Engineering | Sweden
Head of the Design Department: Lars Eriksson, Designkontoret - SVID (Swedish Industrial Design Foundation )

2002 - 2007
Design- & Product Management
University of Applied Sciences Salzburg | Austria

1996 - 2001
Interior- & Furniture Design
Higher Technical College Hallstatt | Austria
A-LEVEL for Interior Design and Building Construction


Work & Experience
---------------------------------------------------------------------------------

March 2011
UDP UnitedDesignPartner KG | Vienna | Austria
Self-Employment, Founder & Partner of "UnitedDesignPartner"
Design Management Consulting, Coaching & Services,
www.uniteddesignpartner.com

November 2007 until August 2009
List General Contractor GmbH | Bad Erlach | Austria
Design & Product Management,
New Corporate Identity (Print-, Web-, Product-, Interior- & Exhibition-, Fashion Design), Business Strategy, Product Marketing, Brand Communication, New Business and Project Development,
www.list.at

Spring 2006
Raaco International A/S | Nykøbing Falster | Denmark
Membership of an international design team
Product development and design process

Fall 2005 (internship)
List General Contractor GmbH | Edlitz | Austria
Product development, Interior Design
www.list.at
www.organgewings.com

Summer 2005 (internship)
Raumlabor Berlin | Germany
Architecture- & art procject "der berg" | palast der republik

Spring 2004
NIKE Design Mai | Berlin | Germany
NIKE Play Design Award for Innovations in Sportsgear

Summer 2003 (internship)
Braal Cuisine Interior | Flagship Store Pasching | Austria
Sales assistent

Summer 1999-2002 (internship)
Koll Gastro-Trend-Design | Schwanenstadt | Austria
Technical assistant for interior design
www.koll.co.at


Skills & Passion
---------------------------------------------------------------------------------

interested in aesthetic Product Design, Interaction Design, Branding

Grafik: Photoshop, Illustrator, Premiere, Corel Draw, Flash, Sketch Book,
2D|3D-Modeling: AutoCAD, 3dMax, Rhino, SolidWorks,
Languages: German (mother tongue), English (fluent), Swedish (basic),
Spanish (basic)


Visitation of International Fairs
---------------------------------------------------------------------------------

2006 Orgatec - Office Furniture Fair Cologne | Germany
2005 Auto Salon - Geneva | Switzerland
2005 Expo - World Exhibtion Aichi | Japan
2003 iSaloni - Furniture Fair Milan | Italy
1998 iSaloni - Furniture Fair Milan | Italy


Final Thesis
---------------------------------------------------------------------------------

Design Management Competency
the Coherence between Design- and Corporate Strategy

An exploratory study of the competence-based development of business strengths through design management and the resulting long-term positioning of companies in the German-speaking market.

Design supports customers in making the final buying decisions for an increasing variety of homogeneous products, influences the image of manufacturers and guarantees constant brand quality. Design is a widely accepted tool for differentiation which provides companies with the source of sustainable competitive advantage in international markets. But the underlying question is how to implement the design paradigm into rigid business structures?
Numerous inefficient business processes fell victim to the prevalent outsourcing-trend of the last decades. After realizing the danger of allocating internal competences in an organization to competitors, a decision to return to the company’s main activities and capabilities was made. This idea was introduced by Prahalad/Hamel in their papers on resource-based-views and theories of core-competences, originating from former Japanese marketing models. The core competency focuses on companies’ resources as a crucial factor for the achievement of competitive advantage. Porter’s market strategies consequently receive an underlying extension by now including internal business aspects besides external ones.
This exploratory study was carried out in collaboration with the research lab DE|RE|SA of Salzburg University of Applied Sciences. The intention of this study is to investigate knowledge about the importance of integrated design management, its positive impact on competitive positioning as well as the devolving value transfer to business units by German-speaking organizations. This paper attempts to consolidate the synergetic effects of design management and core-competence management and introduces a new term known as “design management competency”. The implementation of design management in existing company structures as well as the focus on internal non-substitutable, non-immitigable core competencies generate a holistic match of business- and design strategies. This study is based upon 20 quantitative interviews with design and marketing experts from companies with an above-average rating for their design reputation in Germany, Austria as well as Switzerland.