Coroflot

Description

Though the logotype is unremarkable in itself the branding works simply by a rule that one always uses an edge - illustrating the literal meaning of the word and also going someway to articulating the agency vision.

The coloured lights evolved from refining the 5 key things that we wanted to say about the company and representing them in some physical form. Rather than using 3d renderings we opted for the imperfect and actually had the lights made in neon.