Scott Leta

About

Versatile Graphic Designer and Illustrator with over 10 years experience creating layouts and advertisements for print and digital media.

Resume

EXPERIENCE

04/11 to present
Upper West Side News
Freelance Art Director

Upper West Side News is a bi-monthly newspaper providing community news coverage to the Upper West Side of Manhattan.

• Layout editorial and advertising pages using InDesign
• Re-size and optimize photography provided by clients and news outlets
• Redesigned newspaper’s front page and streamlined typography
• Create mock-up ads for potential clients
• Responsible for keeping consistent look of newspaper
• Research imagery for stories and advertisements using various stock agencies

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09/05 to 07/10
Providence Media, Providence, RI
Designer & Production Coordinator

Providence Media is the publisher of four of Rhode Island’s premier lifestyle magazines and the RI tourist guide, reaching roughly 100,000 readers throughout the state every month. Providence Media showcases the best of food, arts, culture and fashion.

• Revised and updated client advertisements inserting new copy, imagery and logos
• Followed up with clients on missing ad materials and unapproved proofs
• Flowed editorial copy and updated images within existing page layouts
• Assisted with development of features and coverstory ideas
• Retouched customer supplied photography for use in both print and web
• Prepared final artwork for press and uploaded PDF files to commercial printer’s FTP
• Proofed magazine pages and communicated changes to commercial printing company
• Created rich media evites using a commercial email site and managed mailing list
• Updated media kit and designed sell sheets for sales department

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10/01 to 09/05
Travmar Destination Directories, Providence, RI
Designer & Production Coordinator

Travmar Destination Directories, Inc. is the former publisher of three annual regional trade magazines, with a circulation of approximately 29,000. It is also the parent company of MeetingSource.com. Since 1989, Travmar has been connecting meeting planners to convention centers, conference facilities and meeting space.

• Added and updated copy and images in existing layouts
• Designed features using existing style sheets and formatting rules
• Requested photography from various media outlets and managed photo archive
• Worked with advertisers to gather ad materials and camera ready ads
• Updated existing client ads and sent out proofs for approval
• Designed hotel amenity graphs and flowed tab delineated text into graph layout
• Prepared magazine for press and acted as point of contact for printing company
• Formatted copy and graphics for company website and worked with web developers on specific functions of the site

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05/97 to 08/01
Navy Exchange Service Command, Virginia Beach, VA
Visual Merchandising Specialist

The Navy Exchange Service Command (NEXCOM) is the headquarters to a multi-billion dollar global retail company. It provides retail stores and services on Navy Bases around the world.

• Designed retail sign kits and point of purchase displays used in Navy Exchange stores worldwide
• Created logos, brochures, store maps, and other promotional materials
• Designed and produced mock-ups for testing in stores
• Used Excel to write print order specifications and sent out competitive bids to vendors
• Coordinated production schedule to ensure sign kits arrived in stores on time
• Reviewed sign kit proofs and communicated revisions to printing companies
• Followed through with each project to ensure materials arrived in stores on time

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EDUCATION

02/11 to present
New York University - Adobe Flash 1 & 2, Print Design Theory & Practice
School of Continuing and Professional Studies

09/06 to 11/06
Rhode Island School of Design - Advertising Design 1
School of Continuing Education

09/89 to 06/94
Virginia Commonwealth University - BFA in Illustration
Communication Arts and Design Department

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TECHNICAL SKILLS

InDesign - designing publication layouts, designing advertisements, mailers, invitations and marketing materials, setting up templates, using style sheets, setting type, linking images, exporting PDFs

Illustrator - designing logos, creating illustrations and line art, creating icons, producing information graphics, adjusting client supplied art

Photoshop - photo retouching, masking, color adjustments, creating comps, optimizing images for web and print

Flash - creating animated banner ads using timeline and Actionscript, designing games

Dreamweaver - creating web pages, editing CSS, updating imagery and copy

PowerPoint - designing slide shows and presentations

Microsoft Excel - formatting, organizing data, writing formulas

Microsoft Word - formatting and writing basic documents

Status

Interested in Fulltime Employment and Freelance Projects

Location

New York, NY

Specialties

  • Print
  • Illustration
  • Art Direction

Education

Virginia Commonwealth University