Sean Rooks
Integrated Digital Marketing Strategist and User Experience Director — VA
2010 Colonial Williamsburg Web Rebranding
In late 2009 Colonial Williamsburg was developing a new branding platform called Be Part of the Story. This included new creative as well, and as Interaction & Engagement manager I worked with McCann Detroit to integrate the creative into our website and booking engine.
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Winter 2010 was the debut of Colonial Williamsburg's Be Part of the Story campaign and I was responsible for integrating the campaign into our digital properties, including our website.
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The effort included defining seasonal colors and imagery.
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A new hotel booking engine was purchased by Colonial Williamsburg and I led the effort to brand the application, working with our hospitality marketing agency.
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