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The site was designed with a new aesthetic that would complement the historic content as well as the high-end resort-themed amenities of Colonial Williamsburg
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Helping answer "What is Colonial Williamsburg" was one of the key objectives. Discover Colonial Williamsburg does that.
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Events are the backbone of the Colonial Williamsburg experience, and we needed to build a new events calendar for the site. In addition to the front-end, a new back-end database was constructed and a new process put in place for business teams to populate it.
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Presenting and marketing Colonial Williamsburg's official hotels in a more compelling way was job one. My in-house team was responsible for all content and we built the entire site in 12 weeks.
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We enhanced our packages and offers section to better help guests find the best price for their visit.
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The second phase of the project rolls out a new hotel reservation and ticket purchase process, and a single checkout. This replaces the current cumbersome process our guests need to complete to book a trip.
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A new idea for hospitality sites: A single shopping cart that can support ticket purchases and hotel, dining, spa, and golf reservations in one purchase. The infrastructure required is substantial to connect over half a dozen systems.
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The checkout process is completely redesigned and includes new payment options like gift cards and Paypal.
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A new secure-side experience will allow guests to see personalized pricing and access itineraries and past purchase information.

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