As Manager, Interaction & Engagement and and now Director, Digital Guest Experience I spearheaded the Foundation's first major retail digital initiative ever: the redesign of our travel customer-facing...
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The site was designed with a new aesthetic that would complement the historic content as well as the high-end resort-themed amenities of Colonial Williamsburg
Helping answer "What is Colonial Williamsburg" was one of the key objectives. Discover Colonial Williamsburg does that.
Events are the backbone of the Colonial Williamsburg experience, and we needed to build a new events calendar for the site. In addition to the front-end, a new back-end database was constructed and a new process put in place for business teams to populate it.
Presenting and marketing Colonial Williamsburg's official hotels in a more compelling way was job one. My in-house team was responsible for all content and we built the entire site in 12 weeks.
We enhanced our packages and offers section to better help guests find the best price for their visit.
The second phase of the project rolls out a new hotel reservation and ticket purchase process, and a single checkout. This replaces the current cumbersome process our guests need to complete to book a trip.
A new idea for hospitality sites: A single shopping cart that can support ticket purchases and hotel, dining, spa, and golf reservations in one purchase. The infrastructure required is substantial to connect over half a dozen systems.
The checkout process is completely redesigned and includes new payment options like gift cards and Paypal.
A new secure-side experience will allow guests to see personalized pricing and access itineraries and past purchase information.