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Our effort began by investigating the media consumption habits of our target audiences, in this case pre-retirement and retirement-age investors.
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We then prepared a video strategy that included brand flexibility, content types, and distribution.
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We felt it was important to prepare a templated intro and outro sequence for all video production to ensure brand consistency.
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Videos included a then-controversial use of clean design, lots of white space, light typography, and a shooting style that was professional but contemporary (less rigid, more environmental, and more naturally lit).

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