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  • Craig Nelson

    Footwear designer

    Morgantown, WV

An accomplished industrial designer/director/educator with extensive brand building expertise, design management and teaching experience

Work Samples

  • After sport slip on.

  • Trail running

  • country walker

Work History

Summary of Qualifications • 15+ Years’ Experience as Footwear Designer/Director/Educator • Designer for a Wide Variety of Footwear Product Lines • Highly Effective Design Team Manager • Extensive Brand-Building and Product Placement Experience • Well-Versed in Costing, Materials, Manufacturing Processes • Adept Understanding of Color/Material Trends and Advanced Materials Research • Extensive Experience Working with Factory Counterparts, Including Travel • Excellent Verbal and Visual Communicator • Creative and Passionate Designer • Extremely Professional and Reliable Teaching Experience West Virginia University, Consumer Product Design, Fall 2013-present Skechers U.S.A., Footwear Design and Adobe Creative Suite Workshop Instructor, 2005-12 Georgia Institute of Technology, Adjunct Faculty and Graduate Advisor, 2007-10 North Carolina State University, Workshop Instructor and Model Shop Manager, 1997-2000 Rhode Island School of Design, Photography/Illustration Department, 1994 Professional Experience Centeraxis Creative July 2002-Present Design Director Client List - SCL Footwear Group- Goodyear branded design strategy, product and graphic design, factory sourcing A4 - Design strategy, product and graphic design for performance running footwear Puma - Footwear and graphic design for technical running group Cabelas, Inc.-Design strategy, product and graphic design for outdoor footwear Daniel Richard Design, LLC, 2012- Design strategy, product and graphic design for outdoor footwear Kamik, 2012- Design strategy, product and graphic design for outdoor, cold weather footwear Hurley/Nike- Footwear and graphic design for surf and skateboard lifestyle brand A-Team Shoe Shop-Company logo, signs, packaging, clothing and apparel graphics Manhattan Surf and Sports- Company logo, signs, packaging, clothing and apparel graphics Ocean Gear- Company logo, signs, packaging, clothing and apparel graphics SKECHERS USA, INC., Manhattan Beach, CA July 2001 -2013 Senior Designer/Design Director, Footwear • 13 Years Footwear as Designer for a Wide Variety of Brands: -Senior Designer for Skechers Shape-ups and High Performance divisions, Skechers Sport, Ecko Unltd., and 310 footwear lines Design Director, Line Builder and Design Team Manager for TapOut and Zoo York footwear lines • Team Manager: - Emphasized task-based performance, strategic exploration and personal creative development - Maintained excellent communication with design team members and in cross-departmental communication and coordination - Extensive experience in working with licencors on conceptualizing and materializing brand Identities and product placement - Effective in “multi-tasking” the direction of many projects simultaneously across multiple brands - Approachable and supportive mentor of junior designers and color teams - Passionate about teaching designers of all levels new technologies and concepts - Initiated in-house design technology training program for experienced and newer designers • Seasoned Designer: - Creative Product Development - Product Line and Brand Building - Design Briefing: Ideation sketching, material callouts, technical drafting, final development samples - Outstanding shoe and product concept sketching ability and 3D thinking - Complete development capability, including: Technical and manufacturing knowledge, Materials, Constructions, Footwear pattern review and sourcing - Very comfortable working with counterparts in Asia on footwear development and production - Extensive travel experience to work on-site at factories - Expert-level fluency in Adobe Illustrator/Photoshop -Adept understanding of color and material trends and advanced materials research - Wide-ranging brand building - Excellent presenter With Highly effective visual communication ability GEORGIA INSTITUTE OF TECHNOLOGY, Atlanta, GA September 2007 -August 2010 Adjunct Professor • Instructor for online course in Shoe Design to Graduate and Undergraduate students of Industrial Design MYSTIC SCENIC STUDIOS INC., Dedham, MA 2000-2001 Designer, Automation • Developed design concepts for electro-mechanical animatronics • Provided technical 2-D and 3-D drafting to aid in manufacturing • Led a team of technicians in fabrication of automated exhibits NORTH CAROLINA MUSEUM OF NATURAL SCIENCES and CAPE FEAR MUSEUM, Raleigh, NC 1999-2000 Designer, Exhibit • Designed concepts for museum exhibits • Provided 2-D and 3-D technical packages to aid in construction • Led a team of technicians in fabrication of steel structures for museum exhibits Big Nazo Studio, Providence, RI 1993 - 2001 Designer/Engineer, Animatronics and Actor/Puppeteer • Produced designs, technical drawings and 3-D computer graphics to aid client presentation and production • Headed engineering and development of automation and animatronics • Designed, manufactured, puppeteered and wrangled puppets for Nickelodeon’s And Now This Technology Experience: Adobe CC, Alias, Rhino, Fusion 360, FormZ, CAD Key, Electric Image, Vector Works, Flash, Poser, Quark Xpress, MS Word, Excel, and Power Point. 3D printing.


MID, MASTER OF INDUSTRIAL DESIGN 2000 North Carolina State University (NCSU) Raleigh, NC BFA, BACHELOR OF FINE ARTS 1994 Rhode Island School of Design (RISD) Providence, RI





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