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Babeland
Babeland - We were approached by the founders of Babeland (a women-owned purveyor of sex toys) and presented with a problem: how do you take what was a thriving grass roots organization and transform it into a vibrant and distinctive lifestyle brand that speaks to modern consumers? Limited by a haphazard approach to marketing and way too strong an emphasis on product, the company had seen what had been a brilliant re-imagination of retail turning a bit preachy and dull.
Hardly what you’d expect, huh?
