ChartWare - The good folks at ChartWare came to us at the urgent request of one of their board members—a former client of ours. Why? Because the company was seeing its marketshare steadily eroding (even with a best-in-class product offering). Hampered by an ID that had developed too organically and a haphazard approach to stewarding the brand, the company’s sales force was finding it increasingly difficult to make waves in an increasingly crowded market place.
High time to get things dialed.