Coroflot

Resume

I was born and raised in central Mexico. In 2003 I moved to San Diego to take a series of design related classes at San Diego State University. During that time I received my U.S. Residency.

By the end of 2004 I returned to Mexico to finish my Bachelor of Fine Arts in Design. This Bauhaus based major led me to discover and learn the infinite possibilities of applied & fine arts. In the professional field I'm able to approach design projects with perspective and peculiarity. However, my studies have always been inclined to Graphic Design, Typography, and Illustration.


OBJECTIVE

To work as a designer and use my unique creativity and diverse technical skills to benefit clients with my attention to detail, efficiency, and attractive design. I also seek to add meaning, purpose, and value to my ideas and concepts. Design can have a significant impact in our world. I strive to make a positive one through my work.


SKILLS


Bilingual Designer (English/Spanish) with a strong understanding of Marketing and Copywriting.

Experienced in Typography, Print, Illustration, Conceptual Direction, and Product Development.

Proficient in Adobe’s Creative Suite 3 Design Premium: InDesign, Photoshop, Illustrator, Flash, Dreamweaver, and Acrobat Professional with the use of a digital pen tablet.

Familiar with HTML, CSS and ActionScript programming as well as intermediate knowledge of QuarkXpress, Autodesk Maya, Extensis Suitcase, CRM Sugar, Corel Draw, and Microsoft Office.


EXPERIENCE

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Foodista Inc./IFBC conference (www.foodista.com)
Seattle, WA 03/2009 - 06/2009

As part of this ground breaking online food encyclopedia, I was put in charge of the branding and creative direction of the first International Food Blogger Conference in Seattle (IFBC).

I was also responsible for giving Foodista a fresh new look among social platforms online like Twitter, Facebook and Cafepress. This soon showed an increase of followers and traffic.

:::::::::::::::::::::::::::::::::::::::::::::::Graphic Designer:::::::::::::::::::::::::::::::::::::::::::::::

Reaction Design Studio / ArtShop Graphics [under Farheap Solutions Inc.]
San Diego, CA 04/2006 - 11/2008

Participated in the conceptual, creative, design, and production processes for elaborating projects.

Collaborated with a team, using rough sketches, detailed illustrations, enhanced images, and diverse software tools to produce the best result for our clients.

Multi-tasked on numerous design projects in order to meet the tight deadlines and quality expectations of the Art Director and the Design Manager.

Set up multilayer & multi-page files in preparation for print, while acting as Account Manager, as well as Sales and Customer Service Representative.

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Nuestras Verdades/Our Truths (Bi-annual print magazine) www.ourtruths.org
Oakland, California 09/2006 - 01/2007

Collaborated on the graphic and editorial design revamp of the magazine’s annual issue.

::::::::::::::::::::::::::::Art Director & Freelance Graphic Designer:::::::::::::::::::::::::::

Guadalajara, Jalisco, México
04/2002- 04/2007

Directed and supervised the setup of Ronald Shakespear’s exhibit for the 2005 Conference of International Design.

Coordinated and planned an exhibit of the best photographs and graphic and industrial design projects by senior design students.

Developed and designed several new product brand identities, advertising and marketing campaigns for Innovac, a “super food” product company.

Designed the brand Identity for the nation-wide event "Rally del Millón" in México.

Designed and prepared project proposal to redesign and restore the set for the television show “Modular”.

Design bid candidate for the logo identity and ad campaign for the city’s Annual Construction Expo.

Envisioned and designed the brand identity and collateral materials for the educational summer camps Educamp.

Designed the brand identity for the theater group Alebrije on its national and international tours.

Designed the logo and editorial design for the cultural magazine of the popular artisan town, Tlaquepaque.


EDUCATION

Web Design Certificate, University of California, San Diego Extension.
10/2007 – 03/2008

Industrial Design/Product Development summer course.
Spain, Portugal & México
05/2004 - 07/2004

Undergraduate, spring semester 2004, San Diego State University
01/2004 - 06/2004

Bachelor of Fine Arts in Design, ITESO, Jesuit University of Guadalajara
08/2000 - 05/2005


SALARY HISTORY & REFERENCES

Available Upon Request


CONTACT

email. serheo.alvarez@gmail.com
cell. 858.774.0326