Refresh My Memory - Wordplay between the Coors Light brand benefit of refreshment and someone looking to recover a lost opportunity.
U-District Grocery - One of the objectives was to have a local feel. We didn't want to do that by pandering broadly to the area, but rather speaking as a local would.
Just Wondering - Again, localism was key. Here I opted for a more subtle solution.
gLike
Coors Light Alternative Publications Print
With an extremely modest, regional budget we were tasked with creating a series of ads targeting the readers of alternative weekly publications in Portland and Seattle. With an opportunity to influence the media buy we suggested these be placed in the "missed connections" sections of each paper. Around that placement we built the idea of someone trying to find their missed connection with Coors Light.
