Print Ad #1 - Leveraging insights about both the Coors Light drinker and the Hooters customer led to an elegantly simple solution. This ad would prove so successful they would ask for more.
Print Ad #2 - For the international issue of Hooters magazine, the objective was broad: appeal to an international base. We did.
Print Ad #3 - Coinciding with an article about a Hooters sponsored taste test, in which Coors Light took the top prize.
Print Ad #4 - We put a little twist on the standard Hooters image for the spring break issue.
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Coors Light Hooters Print
Project: Coors Light "Hooters" print ad. Leveraged single buy into full campaign. Client: Coors Light. Art Director: Ryan Curtis. Agency: The Integer Group.
