Header/Banner - Art for both the in-store header card and web banner.
Neckhanger - Cross-merchandised neckhanger to raise awareness of new SKU across product lines.
End Cap Side Panel - In-store execution designed to get attention from a distance and draw the shopper in.
Designed to be aspirational to a savings-minded shopper. This free-standing coupon insert helped generate trial of a new product, solidifying its place in the category.
Proposed Headline Execution - The mists are iconic to New Zealand and a revered part of Maori culture. They are a key part of what makes New Zealand an exotic destination, and a natural tie to Febreze. That should be key to the brand experience.
Proposed Print/Web - Proposed executions tying the product in more closely with the exotic culture and appeal of New Zealand.
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Febreze Destinations In Store Launch
Project: In-store launch of new Febreze Destinations Collection scent. Client: Procter & Gamble. Art Director: Chris White. Agency: The Integer Group.
