Gain Header Card - Bring together what Gain laundry users love about the product, with the clean that dish users feel is lacking in the value category.
Side Panel - Gain trial (no pun intended) by using a testimonial that focuses on what really hooks this shopper.
Neck Hanger 1 of 2 - Cross-merchandised, elastic-string neck hanger to drive shoppers to the dish aisle.
Neck Hanger 2 of 2 - Cross-merchandised, neck hugger to drive shoppers to the dish aisle.
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Gain Dish Launch
Project: Gain Dish in-store launch. Client: Procter & Gamble. Art Director: Anne Ferraro. Agency: The Integer Group.
