Q Jelly Logo Design - Q Jelly rebranded logo. The jelly illustration describes the main business of the company with the surrounding lines forming the letter Q from the company name. A smiley face is hidden within, giving a positive feeling to its viewers.
The corporate color of Q Jelly is pink and brown color. The positive pink color shows confident, comfort and hope, while the brown color signifies reliability and a friendly approach.
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November 2011 - February 2012
Final Project : Rebranding - Rebranding of Q Jelly Cake Shop, which is a cake shop that specialises in creating custom made jelly cakes. Various promotional and advertising items were made for the project.
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November 2011 - February 2012
Q Jelly Corporate Identity System (CIS) - Namecard, Letterhead and Evelope design for Q Jelly Cake Shop. The Q shape from the logo is used as a speech bubble, which not only projects a friendly feel, but also reflects the focus on communication within this business.
Different jelly illustrations are shown to symbolize the variety of the company's product, and also the creation possibilty of jelly cakes.
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November 2011 - February 2012
Q Jelly Business Card - Business Card for Q Jelly Cake Shop, using the logo symbol as the main object, and showing different address for different outlets.
The business card has magnet within, so they can be placed on any magnetic area, most probably the fridge, where jelly cakes are usually placed.
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November 2011 - February 2012
Q Jelly Calendar - 2012 Calendar for Q Jelly Cake Shop in a cube size, with all six faces showing two months each. A stand is also made to hold the calendar in position.
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November 2011 - February 2012
Q Jelly Loyalty Card - A loyalty card for frequent customers, where benefits are gained through collection of stamps.
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November 2011 - February 2012
Q Jelly Postcard Series - A series of four postcards with an interactive design that allows the holder to transform the namecard into a standing decoration.
The namecards are each designed specifically for a different festive celebration, reflecting the theme of celebration and happiness of the business, and also the types of jelly cakes that they offer for different occasions.
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November 2011 - February 2012
Q Jelly Postcard Series - A series of four postcards with an interactive design that allows the holder to transform the namecard into a standing decoration.
The namecards are each designed specifically for a different festive celebration, reflecting the theme of celebration and happiness of the business, and also the types of jelly cakes that they offer for different occasions.
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November 2011 - February 2012
Q Jelly Name Tag - With a smiley face in a speech bubble, the name tag shows not only the name and position of it's holder, but also the enthusiasm of the business.
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November 2011 - February 2012
Q Jelly Greeting Cards - Greeting cards that act as a promotional item for the company. Each card is specially made for one occasion or celebration, and shows related scenes in silhouette form on the cover of the greeting card.
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November 2011 - February 2012
Q Jelly Notebook - A 50 page notebook for Q Jelly that serves as a promotional item. The front cover of the notebook shows many different jelly illustrations that reflect the variety of the company products.
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November 2011 - February 2012
Q Jelly Flyer Design - Flyer design for Q Jelly Cake Shop. While showcasing several product photos, the flyer focused on educating it's viewers about the benefits of consuming jelly.
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November 2011 - February 2012
Q Jelly Kids Brochure (18 pages) - Brochure design displaying Q Jelly's series of kids jelly cake products. Colorful child-like illustrations are placed on 8 pages each with information about the jelly together.
The inside pages display the photos of children jelly cakes, mostly cartoon characters, which the company is licensed to produce.
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November 2011 - February 2012
Q Jelly Magazine Advertisement - 2-paged magazine advertisement that interacted with it viewers. The first page acted as a teaser ad, asking it's viewer to name the object shown in silhouette. The second page revealed the answer as the object made from jelly, utilizing the tagline "You Name It, We Make it" .
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November 2011 - February 2012
Q Jelly Brochure Design - Brochure design in the form of an envelope, with an opening flap at the back that keeps the whole thing tucked in.
The brochure shows several steps and guides to ordering a custom made jelly cake, which is one of the specialty of Q Jelly Cake Shop.
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November 2011 - February 2012
Q Jelly Newspaper Advertisement - Newspaper Advertisement for Q Jelly with a striking big tagline to capture attention among all the tiny cramped words in the newspaper articles.
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November 2011 - February 2012
Q Jelly Shop Sign - Open and Closed sign for Q Jelly, each on one side.
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November 2011 - February 2012
T-shirt design for Q Jelly Corporate T-shirt. The sleek and clean design reflects corporate and business feel.
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November 2011 - February 2012
Q Jelly Apron - Apron design for Q Jelly workers. The same speech bubble with a smiley face was used to inspire friendliness and happiness.
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November 2011 - February 2012
Q Jelly Promotional T-shirt - T-shirt design that acts as a promotional item for the company.
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November 2011 - February 2012
Q Jelly Candles Packaging - Candles, a must with every celebration, especially birthdays. A pillow-like packaging was used to make it available for different amounts of candles needed, be it a few or more.
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November 2011 - February 2012
Q Jelly Cupcakes Packaging - Packaging design for Q Jelly cupcakes. A handle is made for easy carrying, while the packaging opens in the front, making it more convenient to transfer the inside contents without ruining their appearance.
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November 2011 - February 2012
Q Jelly Cake Packaging - Cake packaging design for Q Jelly. With a opening flap at the front for easy dealing with cakes, and also a transparent window on the top for a inside view of the packaging.
Since the packaging has no handle and no obvious indication of the side facing up, there is a special notice at the bottom of the packaging, just in case.
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November 2011 - February 2012
Q Jelly Paper Bag - Squared-sized paper bag to suit the size of the square cake packaging. When the strings are held upwards, it forms a smiley face, which goes along with other designs, and also with the celebration theme of the business.
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November 2011 - February 2012
Q Jelly Love Sign - Since photos are taken at almost any celebration or occasion, this DIY love sign that comes along with every purchased cake is designed to be used as a photo prop. The sign can be easily made using the instructions provided.
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November 2011 - February 2012
Q Jelly Poster : Eye - Advertising Poster for Q Jelly Cake Shop. The poster shows the human eye and various other elements that indicate the attractiveness of the jelly produced.
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November 2011 - February 2012
Q Jelly Poster : Mouth - Advertising Poster for Q Jelly Cake Shop. The poster shows the human mouth and various other elements that reflects the naturality and the great taste of the jellies they produce.
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November 2011 - February 2012
Q Jelly Poster : Body - Advertising Poster for Q Jelly Cake Shop. The poster shows the human body and various other elements that symbolize the healthiness of the jellies.
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November 2011 - February 2012
Q Jelly Cold Beverage Cup - Designed for cups that hold cold beverages, on the cup was a measuring list that showed funny phrases about the amount of liquid within the cup.
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November 2011 - February 2012
Q Jelly Cup for Hot Beverages - Designed for cups that hold hot beverages, this interactive cup shows a speech bubble coming out with a love sign when holding it horizontally for drinking.
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November 2011 - February 2012
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Final Project - Rebranding
Rebranding for Q Jelly Cake Shop, a jelly cake shop that specialises in creating custom made jelly cakes. The rebranding idea was to relate jelly cakes with celebration and happiness and give it a new, fun feeling that would appeal to people of all ages. This was done through a re-design of the corporate identity and advertising communications.