Coroflot

Resume

SHELLY PRISELLA
East Coast USA
Email: missprisella@yahoo.com

http://www.adcglobal.org/connections/portfolios/view/?id=320
http://www.creativeshake.com/ShellyPrisella/
http://docs.google.com/present/view?id=dgrvrpc6_2d3q3j8fq
http://www.coroflot.com/shellyprisella/
http://www.linkedin.com/in/shellyprisella/
http://twitter.com/sprisellaDESIGN/
http://networking.bizjournals.com/Shelly88/
http://sprisella.wordpress.com/

Mobile: 1-(954)-895-0618

For full confidential resume in Microsoft Word format please contact me.

PROFESSIONAL SUMMARY

Award winning Creative Director with 10+ years experience specializing in marketing graphic design, advertising, packaging, corporate ID, brand management, photography, translating & updating international design & copy, 3D product rendering, supervising high speed corporate marketing and production flows, managing website design, mobile & new technologies, professional networking. Expert in business start-up development and understanding entrepreneurial strategy.


CORPORATE HIGHLIGHTS

Creative Director for SmartBar Products, designed and developed identity and branding, direct and manage all phases of branding production processes and procedures, streamline all aspects required for high speed marketing and advertising including website maintenence and industry tradeshow affiliate needs, generate new insights for expansion

Conceptualized & designed top notch marketing collateral impressing sales and buyers at Home Depot to call upon King of Fans, Inc. Marketing Dept. to provide subsequent design needs.

Designed trade show display, marketing collateral, magazine & newsletter advertisements, managed website design for Global Pathology Laboratory Services.

Designed & updated retail P.O.P. displays, marketing materials, labels, product photography, worked with R&D dept. in the development of new packaging and theory for Home Diagnostics Inc.

Designed magazine ads & advertorials for a variety of publications, Blue Ribbon Award Winning trade show display, promotional marketing materials for Cell Science Systems Ltd., Corp.

Created spec book style guide template in Adobe InDesign used for hang tags, labels, packaging & converted Adobe Illustrator layouts to InDesign for Wal-Mart's Designers for Paxar Corp.


PROFESSIONAL EXPERIENCE

• January 1997 to Present
• Art Director / Graphic Designer
• Digity Dezigns : USA Web Based / International
Digity Dezigns was established to market my Professional Graphic Design and Corporate Creative Consultation Services. I’ve been recruited by Advertising & Tech Agencies to work for companies on-site & have contracted various project bids locally & internationally.

PARTIAL CLIENT LIST

Global Pathology Laboratory Services
Smart Space Products
King Of Fans, Inc.
Wal-Mart
Home Depot
Association of Performing Arts of India
K&G Creations, Inc.
Home Diagnostics, Inc.
The Creative Group
TEKSystems, Inc.
Clertech.com, Inc.
MenuLogic, Inc.
Clean-N-Seal
Skywood Group
NBTY, Inc.
Rexall Sundown
Cell Science Systems, Corp.
US Media International
US Media, Inc.
TheMarketPro
Plaza Hotel Suites
GH Design
Signs & Graphics
Seed-One Capital, LLC
Vortex Capital
AMTL Corporation
Beach Printing and Advertising
L&H Silkscreen Specialties, Inc.
Arizona Electric Company
Entertainment Exchange
Joe’s Furniture & Consignment
Paxar Corporation
Integra Life Sciences Corporation
Mazel’s and Odd-Job Stores, Inc.
Frank Aiello Productions, Inc.
FLS Printing
Skyland Group, LLC
Frieze Advertising
Cypruss Communications
Susan Hawer Voice-Over
88.7FM WRSU Rutgers U. DJ Roy Hamilton
Brewerton Specialties
Children Earth and Art, LLC
New Dimension
Promo Graphix
Ward Sales, Inc.

— KEY FUNCTIONS & PROVIDING —

• Product and Service Promotional Advertising
• Marketing Kits
• Logos
• Brochures
• Business Cards & stationary
• Magazine ads
• News Journal advertorials
• Web banners
• P.O.P displays, trade show displays
• Brand development management
• Corporate Identity Development and Integrity Control
• Conceptual Development
• Photo Re-touching and repair
• Write and edit advertising copy
• International Project Management
• Direct outsourced multi-media & print quality control
• Estimate & negotiate production costs, ad space, scheduling
• Language Translation
• Maintain design and foreign language typographical transfers
• Packaging Theory R&D
• Marketing and Design Trends Practice and Analysis
• Develop & direct multi-faceted web presence for Start-ups
• Art Conversions (vectorizing)
• RUSH Art file fix for print-ready
• Original hand drawing (figure/still life), painting and illustration
• Updating Art and 3D renderings of packages with new inserts/contents
• Develop studio & product photography specs
• Coordinate artwork development with legal agencies for labels, IFC's,
warnings/nutritional aspects, telecommunications & IT
• Manage multi-platform digital assets, troubleshoot tech, solve problems
• Calculate & define product specs/data to meet international shipping acceptance requirements
• Create graphics & production processes for web developers to use for Sharepoint CRM, Great Plains, Visual Studio 2008
• Update operative aspects of production workflow thereby increasing profits
• Develop innovative & budget conscious ways to create a wide range of marketing collateral

SKILLS

•• Software ••
Adobe Creative Suite Premium (CS5.5), QuarkXPress 6.5, Extensis Suitcase Fusion 12.1.7, Corel Draw 12, Fractal Painter 5, Microsoft Office 2010, Novell GroupWise, various FTP's, various Database Servers & Tracking, CelView AS400, SalesForce, corporate intranet, Mobile Web 2.0, online time trackers & timesheets

•• Hardware ••
Proficient with Mac OS X 10.5, PC Windows 7, flatbed & slide scanners, auto and manual 35mm cameras, digital cameras, Mamiya Polaroid, enlargers, studio hot lights/strobe packs, Noritsu photo machines, CADD cutting machines, Tajima & Melco machines, photo darkroom equipment & chemicals, various printers

•• Management And Sales ••
Excellent customer relations, Representative of Sales and Marketing for Microsoft Gold business partner programs, local and international networking, maintain & build relationships with vendors, confidently direct and supervise, ability to multi-task with multifunctional teams, conduct & organize effective meetings locally & internationally, ability to describe detailed content clearly & concisely, develop and expand departments with use of new technologies/SoNets, develop system and department procedures

EDUCATION

Ringling School of Art and Design 2000 - B.A. Candidate
Photography/Digital Imaging major/Fine Art minor

Tompkins Cortland Community College of the State University of New York
1998 - A.A.S. Graphic Design/Computer Graphics


MEMBERSHIPS & ACTIVITIES

• Professional member: ADC - Art Directors Club (New York City)

• Professional member: NAFE - The National Association for Female Executives

• Professional member: International Graphic Artist Guild and mentioned in "Volunteers of the year 2002" MACWORLD booth organizer and recruiter


PUBLICATIONS : AWARDS : EXHIBITS

• Design selected and published in The Big Book of Layouts by David E. Carter - Hardcover - April 2007
• Blue Ribbon, Overall Best of Show for Tradeshow Display Design at the FCA (Florida Chiropractic Association) Spring Expo 2006
• Artist’s Tips featured in HOW magazine's book "Designers in Handcuffs: How to Work Under Constraints" for tips and techniques on working in Design environments under pressure and time constraints
• Works featured on Absolute Arts, newsletter publication of World Arts Resources
• Selected for Ringling School of Art & Design's annual "Best of Ringling" show, Photography Digital Imaging
• Design awarded 1st place and marketed for import company 'Santa Fe' product competition
• Advertisement Designs published in the Journal of The American Osteopathic College of Dermatology
• Advertisement Design published in Boca Raton Magazine
• Advertisement Design published in Integrative Medicine - A Clinician's Journal
• Advertisement Design published in Naturopathic Doctor News & Review
• Advertorial Design published in Women's Health & Fitness Magazine
• Advertisement Design published in She Knows Lowcarb Magazine
• Advertorial and Advertisement Design published in Alternative Medicine Magazine
• Advertorial Design published in Living Without Magazine
• Advertorial Design published in Original Internist Magazine
• Advertisement Design published in Figure Magazine
• Advertorial Design published in Food As Medicine magazine
• Advertorial Design published in Alternative Therapies in Health and Medicine Journal
• Trade Show Display Design exhibited at West Palm Beach Conventions Center, Florida
• Awarded AFS Intercultural Program foreign exchange intensive study scholarship to Sweden
• Works published in "Re-Visions Literary Magazine" - Dryden, New York
• Works published in "The Phoenix" newspaper - Dryden, New York

© FULL PORTFOLIO, RESUME, TESTIMONIALS, PERFORMANCE REVIEWS & REFERENCES AVAILABLE UPON REQUEST