Alexandra Polonskaya

- Managing the selection of women’s collection;
- Sales analysis across of styles, models, seasons, and categories.
- Competitive monitoring and analysis, evaluation of customer preferences pertaining of women footwear collections, study of product selection and pricing characteristics.
 - Study and analysis of fashion trends, control over the representation of adapted trends for Russian market.
- Updating of the product matrix with new styles based on market analysis and its development potential.
 - Compiling technical Terms of Reference (TOR) for the Technical department (pertaining to Women Collections)
- Participating in development of new designs and themed collections. Ongoing collaboration with technologists, engineers, experimental guilds and quality-control specialists.

I. Preparation Stage
- Marketing analysis
- Analysis of fashion trends (WGSN);
- Analysis of previous years’ data on sales statistics (wholesale and retail);
- Analysis of information based on current sales, consumer activities and preferences.
- Model success analysis
 Conception
- development and optimization of quantitative characteristics of product matrix
-  Purchasing prototypes and supervision of lasts’ productions (8 forms)

 II. Collection development (Brazil)
- Create the Sketches Project of new collection SS 2015, modelling constructive lines on the lasts.
- Source and choose materials (leather, decorative furniture, colors) for samples

III. Supervision and overseeing of collection
- Preparing accompanying documentation. Providing technical documentation ( MC Excel) for IT department  
- Presentations at exhibitions for current and potential clients
- Selection for retail chains
- Preparing final quantitative report for upper management

Results: positive quantitative  and financial results with a  growth of purchase orders.
 

- Presentation the Spanish Footwear trade mark IMARA Moda for Russian Market.
- Study markets, shop retail and interact with consumer to establish trends; sortimentsbildung (product matrix).
- Construct range architecture by integrating the various dimensions of product type, product segment, price point, customer targets, geographic targets and distribution approtiate to the brand objective.
- Completing collections F/W 2014/15 and S/S 2014 on Spain factories (Elche), correction of constructive lines of models and control the samples manufacturing.
- Logo design, catalog design, branding.
- Present final collection at international sales meetings.

F/W 2011/2012 (Chengdu, Guangzhow), SS12 (Brazil/Novo Hamburgo; Portugal/Guimaraes)
- Designs and develop the FW collection in China (Chengdu city).
- Analysis of fashion trends (ShoesPlanet.com); sortimentsbildung (product matrix).
- Analysis o f previous years’ data on sales statistics (wholesale and retail);
- Analysis of information based on current sales, consumer activities and preferences.
- Model success analysis
- Create the Sketches Project of new collection SS 2012, modelling constructive lines on the lasts.
- Selection of materials (natural leather), decorative furniture, actual color card.
- Present final collection at international sales meetings.

One of my jobs was design the Sketches Project of KIDs Footwear Collection, modelling constructive lines on the lasts.

Selection of materials (natural leather), decorative furniture, actual color card.

Search the creative topics for capsule collection. Analyze the kids specific moments, their preference and etc.

Create the collection on manufacture in Sao Joao de Madeira.

Creation the new trade mark (for Russian and European Market)
Designs the F/W and S/S Footwear Collection for premium price segment.
www.Sabaton.ru
Designs of corporate identity (logo, business cards, website layout)
Designs of an advertising block (lookbook, packaging).