Hi, I'm Shruti, a Freelance Visual Designer based in Mumbai, specialising in print, packaging & branding. Graduated from Sophia Polytechnic with a degree in Graphic Design & Visual Communication. Having worked with Sohum Advertising, Desmania Design, Fame Cinemas and Signature Intl Foods. over the period of 9 years taught me that no matter what you work on, each project is different and unique in its own way. From designing adverts to directing photo shoots, my role within the company encompassed many areas including corporate branding, brochure production, print design and other design projects as required. I have designed for several other companies, including Monginis and Pringles , as well as freelanced for smaller companies. Each experience has helped me grow as a designer and as a person. Having the ability to liaise directly with clients and project manage from the beginning to the end, I pitch in great attention to details and a strong passion for design is a key strength. If you have any ideas, projects or opportunities you'd like to discuss, please get in touch.

Work Samples

  • Print

  • General designs

Work History

  • Manager - Creative

    • Signature International Foods
    • Feb 2012 - Dec 2013 (1 year 10 months)

    • End to end management of assignments from primary conceptualization and visualization to final execution.

    • Creating and developing new ideas to present particular brand. This may include working with design team or working directly with client.

    • Staying within timelines and deadlines for completion date of project.

    • Developing new ideas and concepts for Brand Makeover or Rejuvenation.

    • Ensuring maximum client satisfaction by providing 360 degrees solution within deadlines.

  • Sr. Visualizer

    • Fame India Ltd
    • Aug 2008 - Feb 2012 (3 years 6 months)

    Analyze, Plan and Develop Visual Solutions for various elements and events. Also need to aware of curent fashions in the visual arts and understand of material costs and time limits.

  • Visualizer

    • Sohum Retails and Exhibition
    • 2005 - 2008 (3 years)
  • Visualizer

    • Desmania Design Pvt. Ltd.
    • 2008 - 2008

    Meeting with clients and clearly understanding what they are requesting that the final project look like - Starting with sketches and layout diagrams, modifying and finalizing the same. - Providing ground-breaking ideas according given brief by marketing team. - Creating innovative Packaging designs for clients like Marrico, Monginis and Pringles. - Developing new ideas and concepts for Instruction Design Guide. - Providing designs for POP Kiosks.

  • Graphic Designer

    • Textrade Intl
    • 2004 - 2005 (1 year)

Education

  • Sophia Polytech

    • Commercial Arts Design
    • 1999 - 2004
  • Balak Vihar

    • S.S.C Schooling
    • 1986 - 1998

Specialties

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