Digital designer with over 12 years professional experience specializing in effective Integrated Websites, Microsite, Banners Ads, Email Campaigns, and Brand Communication. Someone who has a positive attitude towards designing with attention to detail, who can inspire customers with the ability to identify problems and execute effective solutions, with high levels of passion required to meet the tightest of deadlines. Maintaining a significant knowledge and understanding of user experience.

Work Samples

  • THX Total Hair Experts

  • DeBeers design exploration

  • Experian _ Credit Expert

Work History

Maverick Advertising and Design Freelance Designer January 2014 - February 2014 Working within a team of Design working on Go Native. Columns Freelance Digital Designer July 2013 – August 2013 Responsible for design of all key templates for Lloyds Register new website working from Wireframes and with a new corporate brand identity. A large corporate client with plenty of sectors within the company structure. Working under a Creative Director and Digital Producer. The Bodyshop, London Bridge Freelance Senior Digital Designer December 2012– July 2013 Web and Email design across Europe and Asia-Pacific markets. Working within the The Body Shop team. Working on their CRM Email Campaigns and Landing Pages for the Body Shop. ?My role as a Senior Design was to concept, design and layout fresh ideas for they’re in store promotional up and coming events to tight deadlines within a small team of print designers to reflect design execution and collaborate with the team and project manager. Harvest Digital, London Freelance Senior Digital Designer January 2012 – December 2012 Generating web design/online advertising ideas, striving for innovation and effective solutions. Working closely with UX designer on various projects to deliver delightful user experience solutions providing leadership and understanding of industry trends working from sketches, wireframes, to iterate quickly and engaging visual design for websites collaborating with project manager. Design and execution of concepts for online campaign such as email, banner ads, websites and microsite. Creating pixel perfect mocks for the development team. Projects included Tesco, Stannah, Lil-lets, Oxfam, Nokia, Sage and Chevrolet. Selfridges, London Freelance Digital Designer September 2011 – October 2011 Ensuring that all digital channels benefit from a positive increase in revenue Working from wireframes throughout the project and support the Ecommerce Project team to deliver a commercial functional and exciting new ecommerce platform Design of all site assets from visual headers, HTML Email, landing pages, (in line with Brand guidelines) Liaise planning and buying departments to achieve the best product and brand message whilst promoting best online (& retail) offers. Salter Baxter, London Freelance Lead Designer November 2010 – February 2011 Digital designer with strong appreciation for user interface, usability and accessibility who has lead, motivate and inspire a team, clients include: Reed Elsevier, Anglo American, De Beers, European Library, Lewis Silkin & HSBC. Producing online Annual Reports with a user-centered design approach including a design re-skin and improvements to the information architecture. Groupe Aeroplan, London Freelance Senior Designer October 2010 – November 2010 The project consist of two weeks, working as a GUI Designer, that included designing the wireframes and visual design for Sainsbury iPhone apps ensuring that a tailored look and feel of the app and the device it runs on enabled the task. Enhancing the sense of direct manipulation measuring of how well the appearance of the app integrates with its function. Sapient Nitro, London May – May 2010 Freelance Senior Designer Major part of a small team working with Art Director. Conceptual designer for Vodafone online help section of the site. The brief was to create a strategy to improve the user experience with customer service being a priority of concern to Vodafone users and to respond to the needs of those looking to learn about Vodafone. Publicis Modem, London Freelance Digital Designer March 2011 – August 2011 Working on a variety of high profile clients: Visa, Renault, UBS, BUPA and HP Designing and create visual strategy & look and for website, email campaigns, and Banners Working with project managers and developers in order to translate fully functional website, emails and Banners Support the team to deliver all digital marketing and visual activities and promotions


1990 – 1993 Tower Hamlets College B.T.E.C: National Diploma Art & Design 1993 – 1996 University of Westminster B.A (Hons): Graphic Information Design