With a background in a consultancy studio, I have been involved in the POS / POP industry as an Industrial Designer for six years, with a focus working alongside major FMCG companies to develop permanent products and displays to support below-the-line campaigns. Concepts whilst being innovative, are considered for manufacturing and operational parameters whilst continuing to focus on the end user. This is to ensure speed to market and minimising the retail approval process. Current responsibilities include: - Project management (local and offshore) - Client liaison and Account Management - UI and product development - Sketching and visualisation of concepts (3ds max) - Production drawings (Solidworks) - Implementation of graphical elements and presentations (Adobe CC) - Key line generation and pre-flight print check I am currently taking on new Freelance clients.

Work Samples

  • POS Design

  • Exhibition Design

  • Cactus surfboard rack

Work History

2015 - present: Freelance Industrial Designer (Product design and POP / POS) 2010 - 2014: Industrial Designer: POS / POP Industry. 2008 -201: Junior Industrial Designer : Advanta design, Calgary, Canada. 2007 - 2008: Research International: Illustration/concept art 2007 - 2008: MLR Architectural firm: CAD drafting 2007- Graduated with Bachelor of Industrial Design at University of New South Wales, Sydney, Australia.


  • University of New South Wales

    • Bachelor Industrial Design
    • 2002 - 2006



2014 Sydney design award