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  • Sean Horita

    Industrial Design Director

    Seattle, WA

I'm an industrial designer devoted to growing ideas into manufactured products, and I enjoy working on human-scale designed structures with a high degree of physical interaction. I am passionate about coordinating the talents and efforts of a design team, using task-based and behavioral leadership principles to create environments where people do their best work. Key elements of my process include collaborating across disciplines, iterative prototyping, developing systems to define program parameters, and informed intuition. I synthesize research and insights from users, transforming them into a robust design target to advance brands and create value for companies and clients. My own design work is characterized by strong material purity, appropriate solutions, and production-ready design integrity. The most satisfying aspect of my work is when I get to see it used, in the real world, by real people. My projects get molded, printed, machined, built-up, ridden, lifted, sweat on, rinsed off, repaired, lived with, and loved. My hands-on engagement, attention to the details, and immersion in the multidisciplinary process of every project result in successful product introductions and benefits to the bottom line.

Work Samples

  • Precor Adaptive Motion Trainer AMT 100i

  • Kestrel Airfoil Pro bicycle frame

  • Precor Stationary Bikes

Work History

Precor Woodinville, WA 03/15 - Present Principal Designer Tether Seattle, WA 01/12 - 09/14 Director, Industrial Design Precor Woodinville, WA 03/11 - 01/12 Principal Designer 04/05 - 03/11 Senior Industrial Designer Commercial Cardio Fitness Products IDE Inc. Scotts Valley, CA 11/00-04/05 Industrial designer for seasoned product development firm. Clients include: DVDO, Canesta, Kestrel Bicycles, Teledex, MTI Micro Fuel Cells, Creative Labs, British Telecom, Gyration. 2004 IDEA Gold Award - Kestrel Airfoil Pro Triathlon Bicycle. 2002 Good Design Award for Kestrel Edge Mountain Bike Frame. Featured on i:Design Television, Fall 2003. Artisent Boston, MA 8/98-10/00 Design sketches, concepts, and ProE/CDRS for action sports products with a high priority on human factors and innovative styling. Cut product development time and tooling costs for the release of two snow helmet models, with use of Pro/DESIGNER and Pro/ENGINEER software. Clients include: Brine Lacrosse, Leedom Helmets. Crosskate/MIT, Lego Futura Boston, Jager DiPaola Kemp, US Army. Catalano Design Boston, MA 9/96-7/98 Created a range of high-fidelity audio equipment and related consumer electronics for industrial design firm. Won 1997 Winter Consumer Electronics Show Design Honors for Day Sequerra Stealth Antenna. Clients include: Boston Acoustics, Tandy Corp., Snell Acoustics. Proficient In: SolidWorks, Pro/E Wildfire, Rhinoceros, Keyshot; Adobe CS5 Education: Syracuse University, School of Art and Design Bachelor of Industrial Design May 1996 (3.7/4.0) Arthur Pulos Award for Professional Theory and Communication Skilled in: Sketching and Rendering Techniques; Anatomy and Human Factors; Investment Casting in Bronze and Aluminum; Design for Injection Molding and Machining; Design for Composite materials Interests: Bicycle Design, Fabrication, and Racing; Ducati; Design History; Travel; Snowboarding


  • Syracuse University

    • B.I.D. Industrial Design
    • 1991 - 1996





2011 IDEA Silver - Kestrel 4000 2008 Red Dot - Precor AMT 100i 2004 IDEA Gold - Kestrel Airfoil Pro 2002 Good Design - Kestrel Edge