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  • Sean Horita

    Industrial Design Director

    Seattle, WA

I synthesize data and concepts and transform them into concrete design targets to advance brands and deliver successful products. Some key elements of my process are the early creation of working prototypes, development of systems to define program parameters, collaborating across job descriptions, and feeding intuition through disciplined research. My hands-on engagement, attention to details, and immersion in the multidisciplinary aspects of every project result in successful product introductions and bottom-line benefits. My work is characterized by strong material purity, meaningful and appropriate solutions, and production-ready design integrity.

Work Samples

  • Precor Adaptive Motion Trainer AMT 100i

  • Kestrel Airfoil Pro bicycle frame

  • Precor Stationary Bikes

Work History

Precor Woodinville, WA 03/15 - Present Principal Designer Tether Seattle, WA 01/12 - 09/14 Director, Industrial Design Precor Woodinville, WA 03/11 - 01/12 Principal Designer 04/05 - 03/11 Senior Industrial Designer Commercial Cardio Fitness Products IDE Inc. Scotts Valley, CA 11/00-04/05 Industrial designer for seasoned product development firm. Clients include: DVDO, Canesta, Kestrel Bicycles, Teledex, MTI Micro Fuel Cells, Creative Labs, British Telecom, Gyration. 2004 IDEA Gold Award - Kestrel Airfoil Pro Triathlon Bicycle. 2002 Good Design Award for Kestrel Edge Mountain Bike Frame. Featured on i:Design Television, Fall 2003. Artisent Boston, MA 8/98-10/00 Design sketches, concepts, and ProE/CDRS for action sports products with a high priority on human factors and innovative styling. Cut product development time and tooling costs for the release of two snow helmet models, with use of Pro/DESIGNER and Pro/ENGINEER software. Clients include: Brine Lacrosse, Leedom Helmets. Crosskate/MIT, Lego Futura Boston, Jager DiPaola Kemp, US Army. Catalano Design Boston, MA 9/96-7/98 Created a range of high-fidelity audio equipment and related consumer electronics for industrial design firm. Won 1997 Winter Consumer Electronics Show Design Honors for Day Sequerra Stealth Antenna. Clients include: Boston Acoustics, Tandy Corp., Snell Acoustics. Proficient In: SolidWorks, Pro/E Wildfire, Rhinoceros, Keyshot; Adobe CS5 Education: Syracuse University, School of Art and Design Bachelor of Industrial Design May 1996 (3.7/4.0) Arthur Pulos Award for Professional Theory and Communication Skilled in: Sketching and Rendering Techniques; Anatomy and Human Factors; Investment Casting in Bronze and Aluminum; Design for Injection Molding and Machining; Design for Composite materials Interests: Bicycle Design, Fabrication, and Racing; Ducati; Design History; Travel; Snowboarding


  • Syracuse University

    • B.I.D. Industrial Design
    • 1991 - 1996





2011 IDEA Silver - Kestrel 4000 2008 Red Dot - Precor AMT 100i 2004 IDEA Gold - Kestrel Airfoil Pro 2002 Good Design - Kestrel Edge