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UI/UX and visual design, creative direction
New York, NY
New York, NY
For more than a decade, as an award-winning, hands-on UI/UX expert, creative director and designer, I have played matchmaker to companies and brands looking to engage with and activate their audiences. Having worked in every stage of the process — from concept to final product, with a wide variety of parties and interests — I believe that working through the design process iteratively is the optimum process for clarifying complicated messages and best brought to life with the most fearless and clear of creative products. It’s not a shortcut; instead, this is the hinge on which teamwork and collaboration swing to deliver stellar solutions. To me, what matters most is accomplishing the task at hand in the most holistic way possible. Sometimes, it's about taking the lead; sometimes, it's being a support player; sometimes, it's working as a head-down set of hands or something in between but never through a job title alone. I am always an advocate for the user — and in my experience, true and compelling wins out over new and shiny. Most importantly, I love what I do.
Brabble iOS 1.1
Mediabistro website redesign
DayNa Decker packaging
Hands-on lead in user experience, interaction design, visual design and information architecture disciplines within this division of Accenture Design and Innovation, coordinating with off-shore resources as well as a wide variety of product, technical and design teams around the world. Client work includes ExxonMobil, Girl Scouts of America, AIG, Dow, the City of Toronto (Metrolinx), Merck, Starwood and Duke Energy among others.
User experience, brand building and visual design for a multimedia social network startup, including app design, responsive web site design (beginning with temp page collecting emails to single informational page to launch site with user-transaction components and network tie-ins) as well as support for a wide assortment of marketing efforts. Released several iOS and Android versions while managing a team of two designers plus freelancers.
Champion problem-solver for all things visual — part evangelist, part soothsayer. Priorities included UI/UX (a wide swathe of web properties and segments), brand development and management, email campaigns (over a million sent a month), online and offline visual refreshes, plus redesigns of job board and education verticals. As a result, site traffic grew 20%, year over year, and email engagement doubled. Managed a team of three full-time employees, three freelancers as well as off-shore resources, working in three different US locations (NY, CA, CT).
Lead in developing user interface designs and media elements for content and news features. Mobile presentation, social media connectivity and integration with the television broadcasts were top priorities as well as usability considerations and information architecture. Because of this, social engagement increased 30% while unique page views rose 10%. Managed and advised four people in NY, CA and MA.
Strategy, brand direction and style for local, regional and national clients and agencies alike — T3 and GSD&M among others. Previous work includes Chase Bank, JCPenney, Sea World, Office Depot and DayNa Decker among others.
Print design and art direction, including art and copy layouts for various media and collateral — such as books, newspapers, promotional materials, electronic media and packaging. Coordinating and collaborating with the web design and video design creatives to develop media rich campaigns according to market needs as well as the company’s communications strategy. During this time, agent count increased 52% while market share in the U.S. and Canada increased 83%.
Interactive and print design for a wide variety of local and regional businesses and organizations.
Responsible for implementation, layout and illustration of the semi-weekly online magazine. Led a redesign of rx.magazine that was standards-based, cross-browser compatible, on time and on budget. Readership increased 55% during my tenure.