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Service design, UI/UX, creative direction, branding and prin...
New York, NY
New York, NY
For more than a decade, as an award-winning, hands-on UI/UX practitioner, designer and creative director, I have worked in every stage of the process — from concept to final product, with a wide variety of stakeholders and interests. I believe that design is the optimum process for clarifying complicated messages and best brought to life with fearless approaches. It’s not a shortcut; instead, design is the hinge on which collaboration and iteration swing to deliver elegant solutions. To me, what matters most is solving the problem at hand in the most holistic way possible. Sometimes, it's about leading; sometimes, it's being a support player; sometimes, it's working as a head-down set of hands or something in between but never through a job title alone. In my experience, true and compelling wins out over new and shiny. Being inquisitive and adapting quickly are the first steps to finding a way through any challenge — and there's always a way. And I love what I do.
Brabble iOS 1.1
DayNa Decker packaging
Hands-on lead in service design, user experience, interaction design and visual design, working with multidisciplinary teams, collaborating with internal, external and sometimes off-shore design, technical and product experts around the world to create best in class creative products built with design thinking and simplicity at its heart. Client projects include JPMorgan Chase, Verizon, the City of Toronto, Girl Scouts of America, AIG, Merck, Starwood, ExxonMobil and Dow among others. In addition, a slew of internal initiatives — with specific aims to push the level of craft and quality, facilitate share-outs through the weekly program of design clinic as well as engage a diversity of voices.
User experience, brand building and visual design for a multimedia social network startup, including app design, responsive web site design (beginning with temp page collecting emails to single informational page to launch site with user-transaction components and network tie-ins) as well as support for a wide assortment of marketing efforts. Released several iOS and Android versions while managing a team of two designers plus freelancers.
Champion problem-solver for all things visual — part evangelist, part soothsayer. Priorities included UI/UX (a wide swathe of web properties and segments), brand development and management, email campaigns (over a million sent a month), online and offline visual refreshes, plus redesigns of job board and education verticals. As a result, site traffic grew 20%, year over year, and email engagement doubled. Managed a team of three full-time employees, three freelancers as well as off-shore resources, working in three different US locations (NY, CA, CT).
Lead in developing user interface designs and media elements for content and news features. Mobile presentation, social media connectivity and integration with the television broadcasts were top priorities as well as usability considerations and information architecture. Because of this, social engagement increased 30% while unique page views rose 10%. Managed and advised four people in NY, CA and MA.
Strategy, brand direction and style for local, regional and national clients and agencies alike — T3 and GSD&M among others. Previous work includes Chase Bank, JCPenney, Sea World, Office Depot and DayNa Decker among others.
Print design and art direction, including art and copy layouts for various media and collateral — such as books, newspapers, promotional materials, electronic media and packaging. Coordinating and collaborating with the web design and video design creatives to develop media rich campaigns according to market needs as well as the company’s communications strategy. During this time, agent count increased 52% while market share in the U.S. and Canada increased 83%.
Interactive and print design for a wide variety of local and regional businesses and organizations.
Responsible for implementation, layout and illustration of the semi-weekly online magazine. Led a redesign of rx.magazine that was standards-based, cross-browser compatible, on time and on budget. Readership increased 55% during my tenure.