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You Owe It To The World - A viral campaign for a startup social media project.
You Owe It To The World - A viral campaign for a startup social media project.
You Owe It To The World - A viral campaign for a startup social media project.
:: Toshi Oku Website - Keeping it simple, yet powerful. We also knew that we have to come up with something that is catchy besides his name and brand new color palette. A word that can brand Toshi - "SushiCowboy" was more then 2 descriptive words, it represents east and west, since Toshi was originally from Japan but now lives in Los Angeles. www.toshioku.com
:: Toshi Oku Identity - Final goal was to create an overall brand from online to offline that is refreshing, simple and stays fresh in the ever changing world of marketing/trend.
:: Toshi Oku Online/Offline promo
Microscope
:: Anne Towers Production Website - Using simple abstract forms and fun colors the concept captures the nature of the chaos that comes from all the projects. Juxtapose to the chaos is a calm, organized Anne, The Producer.
I thought it would be fun to have a real life situation that shows what Anne does all day as a Producer. Through usual work encounter headlines intertwined with essential information-emails making the card more personal.
5x
Prius Family Launch - Concept - Prius family reveal as art through graphic shapes printed on eco materials.
Sometimes after a long hard day at work, don't you feel like screaming. Wondering what the F@#! are we stressing ourselves for. Who cares if the kerning is off, crops off, tangent, colors doesn't match. Is these going to save the world, save a life, make anyone's life better? Well that is the question I ponder at times and the artwork above says it all how I really feel.
Prius Family Launch - Concept - A fun an engaging promotional piece to reveal the New Prius family line up.
Prius Family Launch - Concept - The goal for this concept is to showcase the size differences for the Prius line-up.
Prius Family Launch - Concept - Why not create an engaging piece of message that is edible with a strong "Family Pack" theme, introducing the new Prius family line-up.
Moments
Life Poison.
Life Poison.
:: www.mbef.org - A new color palette and more focused messaging took the Manhattan Beach Education Foundation (MBEF) to the next level in fund raising. Fresh, modern-looking marketing communications formed the building blocks for an integrated print and web campaign that elevated MBEF’s perception, and strengthened their relationship within the school and business community.
:: www.mbef.org - Sample navigation.
:: MBEF - Donor package, cover and sample spreads.
:: MBEF - Quarterly Newsletter, Print and Digital.
:: LOGO MARK
:: LOGO MARK
:: IINNER CITY FILMMAKERS - By teaching basic job and life skills, Inner-City Filmmakers prepares disadvantaged youth for entry-level jobs in film and TV. Our objective was to create a campaign that would establish ICF as a major player in the area of non-profits as well as communicate its powerful message. Multiple pieces were designed to address different target groups, with the emphasis on developing a successful donor brochure.
:: IINNER CITY FILMMAKERS - Sample spreads of Donor Package.
:: IINNER CITY FILMMAKERS - Sample spreads and CD booklet.
:: IINNER CITY FILMMAKERS - I MATTER campaign Poster series.
:: IINNER CITY FILMMAKERS - I MATTER campaign Poster series.
:: LOGO MARK
:: LOGO MARK + CARD
:: POSTER -
:: VENICE ARTS - Logo mark.
:: VENICE ARTS - Identity program.
:: VENICE ARTS - Postcard for special events.
:: VENICE ARTS - Poster series to expand program awareness.
:: NIKE - This t-shirt graphic was created for Nike to be worn in the Mayor's Walk at Hawaii Special Olympics. The shirts were given to the events participants.
:: LOGO MARK
:: THE DESIGNORY INC. - Promo. The direction for our agency self-promo was simple. Keep it powerful and easy-to-understand. The concept--"Curiosity"--was just a natural reflection of the shop's personality. Each page was created to communicate a singular message with stimulating visuals and direct copy. A pocket was built into the rear so that various case studies could be inserted as appropriate.
:: THE DESIGNORY INC. - Sample spreads with die0cut.
:: THE DESIGNORY INC. - Sample of case studies insert.
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Siew-Lin Cheah
Integrated Sr Art Director Los Angeles, CA