BIC Gripper Sample Box - The launch kit and sales sample kit for the BIC Gripper lighter and case was designed to focus on the unique patter of the case's rubber grip. Economies of the printing set-up allowed us to produce kits to match four of the case colors.
BIC Writing Instruments Advertising - "Instant Messaging" was targeted at a teen girl audience to increase awareness for BIC Velocity ball pens and mechanical pnmcils. I created the concept for the ad, as well as copy-writing, model selction, directing photograqphy, retouching and mechanical production. The ad appeared in Cosmo Girl, Teen People, Elle Girl, 17, J14 and Twist.
Bass Ale Post Cards - For Bass Ale a series of free on-premise post cards focusing on true anecdotes from the brand's long and storied history.
Heineken USA St. Patrick's Day - The challenge from Heineken USA was to create a single display for St. Patrick's Day that featured Heineken and the Murphy's brands. Rather than force the two brand together, a three sided display was created to focus on the traits of each brand that fit the holiday.
Pepsi Star Wars Aisle Spanner - Created for Pepsico's initial presentation to Lucas Film for the re-release of the original Star Wars movies, two end-aisle stacks of Star Wars themed packaging and an aisle spanner display were assembled in the conference room at Skywalker Ranch.