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Creative Director

Smaranda Milu Némethi

Bucharest, Romania
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  • About
  • About

    Work Hard And Be Nice To People.

    Specialties: creative direction, art direction, interior design, branding and identity, art, crafting, writing skills.

  • Education
    • Master's degree Advertising
      Universitatea „Babeș-Bolyai” din Cluj-Napoca
      2005 - 2007
    • BA Fine Arts
      Academia de Arte Vizuale „Ioan Andreescu” din Cluj-Napoca
      2000 - 2004
    • Erasmus Fine Arts
      Accademia di belle arti "Abadir" - Italy
      2002 - 2003
    • Fine Arts
      Liceul de Arta "Aurel Popp", Satu-Mare
      1996 - 2000
  • Experience
    • Creative Director
      HYBRID STUDIO
      2010 - Present (16 years)
      As Creative director I'm charged with determining the best ways for us to visually represent our company’s identity online. It's very much a people-oriented job, involving development of high-level concepts for design projects. It also involves working with internal and external clients, pitching designs, and understanding client needs. At times, I develop visual designs, and at other times I am responsible for recruiting and managing third party design firms as well as internal design resources.
      I lead creative sessions for project kick-offs, manage multiple projects from concept through completion, provide quality control over concepts and projects and of course I meet NEW clients.
      Clients & Brands: Glontz Energy Drink, AccenteNoi, Ardealul, Ajax, Favor, Boutique, Sevora, La Coccinella, Best Value, Habar
    • Senior Art Director
      HYBRID STUDIO
      2010 - Present (16 years)
      As an Art director, I was responsible for what advertisements look like. I was involved in creating campaigns that had an instant, positive impact on the consumer in order to promote the product or brand being advertised. My tasks also included: working from a brief with a copywriter, generating ideas to present to the client, working on designs to produce an effective advertising campaign, editing the final results for presentation to the client.
      Clients & Brands: Glontz Energy Drink, AccenteNoi, Ardealul, Ajax, Favor, Boutique, Sevora, La Coccinella, Best Value, Habar
    • Creative Director
      BOUTIQUE
      2012 - 2014 (2 years)
      I created and continue building the New Boutique Identity Logo for Revista Boutique.

      As Creative director I'm charged with determining the best ways for us to visually represent our magazine’s message online and later, on paper.

      http://www.revista-boutique.ro
    • Creative Director
      Image Matters
      Sep 2013 - Feb 2013 (6 months)
      As Creative director I'm charged with determining the best ways for us to visually represent our company’s client's communication online. It's a job involving development of high-level concepts for design projects. I lead creative sessions for project kick-offs, manage multiple projects from concept through completion, provide quality control over concepts and projects. Clients & Brands: Skittles, Extra Gum, Al Bayan, Peugeot
    • Senior Art Director
      GAV
      Jan 2009 - May 2009 (4 months)
      As an Art director, I was responsible for what advertisements look like. I was involved in creating campaigns that had an instant, positive impact on the consumer in order to promote the product or brand being advertised. My tasks also included: working from a brief with a copywriter, generating ideas to present to the client, working on designs to produce an effective advertising campaign, editing the final results for presentation to the client.
      Clients & Brands: Mercedes, Halewood, Penny, La Crama, Blue Nun, CNC
    • Senior Art Director
      Sisters at Work
      2008 - 2009 (1 year)
      As an Art director, I was responsible for what advertisements look like. I was involved in creating campaigns that had an instant, positive impact on the consumer in order to promote the product or brand being advertised. My tasks also included: working from a brief with a copywriter, generating ideas to present to the client, working on designs to produce an effective advertising campaign, editing the final results for presentation to the client.
      Clients & Brands: Bayer, Bayer Agro Arena, Supradyn, West House, Heineken, Ovidiu Rom, Ideo Ideis, Smecta
    • Art Director
      Leo Burnett Group
      2007 - 2008 (1 year)
      As an Art director, I was responsible for what advertisements look like. I was involved in creating campaigns that had an instant, positive impact on the consumer in order to promote the product or brand being advertised. My tasks also included: working from a brief with a copywriter, generating ideas to present to the client, working on designs to produce an effective advertising campaign, editing the final results for presentation to the client.
      Clients & Brands: P&G, Wash&Go, Always, Naturella, Camay, Discreet
    • Graphic designer - Project based
      Studia, publising house
      Feb 2007 - Aug 2007 (6 months)
      At Studia publishing house I worked as a graphic designer adjusting my designing skills to different projects as required: albums, books, btl materials, etc.
    • Interior designer - Project based
      Ambient
      Sep 2006 - Feb 2007 (5 months)
      Project Based Experience.
      I was hired during the building of the Ambient Show Room.
      I designed and supervised the building of some of the Ambient Display Rooms, and continued working with Ambient for a few more moths after the opening, during which I worked with clients projects, designing bathrooms and kitchens, and training new designers.
    • Graphic designer - Project based
      Dacia, Publishing House
      Jun 2003 - Sep 2003 (3 months)
      Project based experience.
      I was responsible with the designing and editing of Children Coloring Books, among which I edited about 10, and published 2 of my own.
  • Awards

    IAA Excellence Award 2008

    brand: WASH&GO Nettle/

    Bronze EuroEffie Awards, Effie Worldwid2008

    brand: WASH&GO Nettle/

    Silver Romania Effie Awards, Effie Worldwide, 2008

    brand: WASH&GO Nettle/

    Silver Bayer Efficiency Awards, 2008

    Elevit

  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @smarandanemethi, member since 2007
    • Following 3
    • Followers 3
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