Gambling Addiction - Prevention over cure - Product Concept: INTERVENTION
Introduce an interactive yardstick that will establish emotional connection with casino users and take on a soft approach to prevent addiction.
Product conditions: 1. Interaction - personal, private 2. Character - personality, for emotional connection 3. Yardstick - able to restrict users from 'over the board' gambling 4. Appeal - class and style suitable for casino users, must not appear restrictive
some concept research - In an interview with Mr Dick Lum, Member of Panel of Assessors by the National Council of Problematic Gambling, he stated that there is no cure for the addiction. Addicts will always be prone to relapse when they encounter triggers, like commercial ads, movies, etc. It is way better to work on prevention. Wootch was inspired by Wheebo, Robbie William's adorable flying assistant in the movie 'Flubber'.